features

The Lawyer Raters: In Their Own Words

One of the highlights of the ABA Annual Meeting was the first-ever gathering of the major law firm ratings and rankings entities. Here’s what they had to say.

Communicating with Clients Through Invoices

Many lawyers fail to appreciate that an invoice is a form of communication with a client. As such, the contents of an invoice should be prepared with the same thought and effort as a letter to be sent to the client.

Women in Marketing

Women in the legal profession continue to face a different set of challenges when marketing themselves and their practices, according to Theda (Teddy) Snyder ‘s ABA bestseller, “Women Rainmakers Best Marketing Tips.”

How Lawyers are Using Video

Video marketing is a powerful medium to communicate with clients and prospects. We show you how to use it to your best advantage.

Power of Emotion in Marketing

In this interview with Dan Hill, recognized expert on the role of emotions in consumer and employee behavior, he talks about how people react to marketing in ways they don’t even realize.

The New Normal - Alternative Fee Arrangements and Project Management for Lawyers

Many law firms struggle with the balance of making the practice of law satisfying and financially rewarding. Now, under the new normal, the balancing act adds client expectations of efficiency, reduced legal fees and added value to the mix.

10 Tips for Getting My Business: An In-House Counsel Perspective

Bryan Cabrera of Synopsys Inc. talks about how inside and outside counsel can forge successful and lasting relationships.