FEATURES - LAW FIRM MARKETING TODAY
Table of Contents VOL 36 NO 3 - May/June 2010
FEATURES - LAW FIRM MARKETING TODAY
Law Firm Marketing Today: Moving Full Speed Ahead
While some law firm leaders have taken an ax to business development efforts, others have seen the economic downturn as an opportunity—spending resources to enhance relationships with existing clients and expand their client bases. Some, in fact, have been adding to their lawyer ranks and their profits. Here’s a look at business development strategies at work in three firms from Chicago, San Francisco and St. Louis.
Steven T. Taylor
- What’s That Avatar Doing Speaking With My Client? By Ritchenya A. Dodd
- Five Ways to Use Video on Your Firm’s Web Site By Terry Isner
How to Use Social Media to Network and Build Relationships
Lawyers who are known for hunting down the best new smartphone apps tell us the ones they most love for making their day run smoothly.
Carolyn Elefant and Nicole Black
A Business-Minded Approach to Business Development: Targeting the Superstar Clients
To make the most of limited business development resources, your firm may need a more objective, corporate-style approach. This means reevaluating how you view your client base as a whole, in terms of positioning, prioritization, expansion and retention.
By Susan Shallcross
Marketing Resources
Law Practice Magazine Board members and friends share some of their favorite links, blogs and books for marketing and business development. Plus: The LPM Section’s top marketing titles. Check them out!
Does Your Law Firm Need a Marketing Director?
For large and small firms alike, a seasoned marketing professional on staff can significantly contribute to the bottom line. Understanding the characteristics and capabilities of a strong marketing leader will smooth the path to success.
By Mary K. Young
TECHNOLOGY
Feature
Using Video as a Marketing Strategy: Dos and Don’ts for DIY Lawyers
Video is certainly one of the best ways to market your law practice, but there are some definite rules for what you should and should not do when creating your own videos.
By Gerry Oginski
Hot Buttons
Making Your Web Site Visible: How to Find a Good SEO Company
Tips for evaluating the kind of expert help you need to keep your site optimized.
By Sharon Nelson and John Simek
Legal Web 2.0
Free Productivity Power Tools from Google
For smaller firms looking to maximize their technology dollars, Google comes to the rescue with multiple tools.
By Carole Levitt and Mark Rosch
BUSINESS
Managing
Best Practices in Partner Right-Sizing
Advice for firms facing the painful decision of reducing their partnership ranks.
By Marcia Pennington Shannon
Feature
Lessons in Rainmaking
As part of their 20th anniversary celebration, ABA Women Rainmakers share business development tips.
Marketing
Collaborating with Clients to Shape Your Services
Co-creation gives clients an opportunity to shape the services they receive and their relationship with the firm. Can the concept provide a competitive advantage?
By Sally J. Schmidt
Career Steps
How to “Package” Yourself in Job Search Documents and Interviews
You need to be prepared on several fronts to gain the edge in today’s job-hunt climate.
By Wendy Werner
Taking the Lead
Learning from Ed
The pearls of wisdom gained from a colleague, mentor and friend.
By Karen MacKay
Electronic Edition!
Don't forget to check out the members-only electronic edition of Law Practice. Members will enjoy online access to all the full-color features found in the magazine's print edition
From the Editor
Notes from Editor-in-Chief Dan Pinnington.
Perspectives
From Section Chair Micah Buchdahl.
FRONTLINES
Trends
The “New” Leverage and Other Selections from the Trends Medley
Thoughts on firm leverage, associate development, alternative fee arrangements and changing management structures.
By Robert W. Denney
Ask Bill
Evidence shows that the times “are a changing” like never before. So what are the big factors propelling changes now?
By William K. Gibson
Simple Steps
Meet Your Deadlines with Grace
Many lawyers never get the hang of anticipating deadlines. Here are a few steps to help get things done on time.
By Laura Calloway
Rip It!
Seven Simple Ways to Reduce Outsourcing Costs
Keep this advice handy to save money when renegotiating your support service contracts.
By Rob Mattern
Web Only Content
Find more tech tips in Law Practice Today , LPM’s free monthly webzine.
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