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Differentiate! The Law Firm Marketing Strategies Issue

 Table of Contents | Features | Frontlines | Technology | Business

Table of Contents VOL 35 NO 6 - September/October 2009

FEATURES

Differentiate! Who’s Doing It Right?

Firms that manage to differentiate themselves from the competition have a big advantage, especially during a downturn. Here’s a look at the strategies used by Marger Johnson & McCollom; Crowell & Moring; Boies, Schiller & Flexner; and Ford & Harrison to cement client relationships while better positioning themselves.

By Ritchenya A. Dodd

 

How Lawyers Lose Big Clients

A litigator turned in-house counsel gives fair warning about the lame behavior that will get you fired—and advice on how to keep the work.

By Christine Baker

 

Business Development Strategies for Smaller Firms: Tactics and Tools for Competing on Any Budget

For smaller firms especially, it can be tough to stick to a marketing game plan when time and money are short. Adopt these ideas for aggressively promoting your services, though, and you could wind up with a wicked competitive advantage.

By Nicholas J. Gaffney

  • Pointers on Increasing Your Marketing Effectiveness

Top Firm Marketers Reveal Their Plans: Survey Says . . .

If you’ve been fretting over the state of law firm marketing, you have cause to rejoice. A recent survey of the AmLaw 200 found that there’s a planned uptick in some marketing activities on the horizon.

By Burkey Belser and Sue Stock Allison

Leadership Transitions: Seven Steps to Ensure Success

Some may advocate passing the reins immediately to avoid “lame-duck syndrome,” but it takes much more than a few days for incumbents to pass on their accumulated wisdom. Here are action steps the incoming and outgoing leaders should address—together.

Niche to Meet You: Tips for New-Breed Opportunity Makers

Want to distinguish yourself in the downturn? Social media tools give you plenty of ways to offer your colleagues and clients small, yet genuine, opportunities for creative collaboration. Consider these smart ways to use the tools.

By Ari L. Kaplan

 

Niche to Meet You: Tips for New-Breed Opportunity Makers

Want to distinguish yourself in the downturn? Social media tools give you plenty of ways to offer your colleagues and clients small, yet genuine, opportunities for creative collaboration. Consider these smart ways to use the tools.

By Ari L. Kaplan

 

Niche to Meet You: Tips for New-Breed Opportunity Makers

Want to distinguish yourself in the downturn? Social media tools give you plenty of ways to offer your colleagues and clients small, yet genuine, opportunities for creative collaboration. Consider these smart ways to use the tools.

By Ari L. Kaplan

TECHNOLOGY

Product Watch

An electronic redaction package is reviewed—plus, what’s new from legal technology providers.

By Nerino J. Petro, Jr.

 

Product Review

Keep Your Eyes on the Road and Your Hands on the Wheel: Controlling Your Smartphone via iLane

If you compulsively use your BlackBerry in the car, here’s a new device to make calls, manage your inbox, and even respond to e-mail hands-free.

By Mark Tamminga

 

Hot Buttons

Blunders in Managing Information Technology

Addressing these IT management challenges can have enormous benefits for your firm—including more harmony.

By Sharon Nelson and John Simek

BUSINESS

Managing

Diversity in Law Practice: What Are the Issues and Why Does Failure Persist?

An interview with Terri Hartwell Easter sheds light on law firm diversity initiatives.

By Marcia Pennington Shannon

 

Rainmaking

How Small and Midsize Firms Can Land Big Business

Making size an advantage in a down economy.

By Susan Saltonstall Duncan

 

Profitability

Protecting Your Take-Home Pay

Personal finance pointers.

By David Bilinsky and Laura Calloway

 

Taking the Lead

Your Influence on Staff: It’s Part of the Territory

Here’s guidance for managing partners on supporting your executive director —and important advice about your interactions with staff members.

By Ed Flitton

 

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