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SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME

 Table of Contents | Features | Frontlines | Technology | Business

Table of Contents VOL 36 NO 3 - May/June 2010

FEATURES - LAW FIRM MARKETING TODAY

Law Firm Marketing Today: Moving Full Speed Ahead

While some law firm leaders have taken an ax to business development efforts, others have seen the economic downturn as an opportunity—spending resources to enhance relationships with existing clients and expand their client bases. Some, in fact, have been adding to their lawyer ranks and their profits. Here’s a look at business development strategies at work in three firms from Chicago, San Francisco and St. Louis.

Steven T. Taylor

TECHNOLOGY

Feature

Using Video as a Marketing Strategy: Dos and Don’ts for DIY Lawyers

Video is certainly one of the best ways to market your law practice, but there are some definite rules for what you should and should not do when creating your own videos.
By Gerry Oginski

 

Hot Buttons

Making Your Web Site Visible: How to Find a Good SEO Company

Tips for evaluating the kind of expert help you need to keep your site optimized.
By Sharon Nelson and John Simek

 

Legal Web 2.0

Free Productivity Power Tools from Google

For smaller firms looking to maximize their technology dollars, Google comes to the rescue with multiple tools.
By Carole Levitt and Mark Rosch

BUSINESS

Managing

Best Practices in Partner Right-Sizing

Advice for firms facing the painful decision of reducing their partnership ranks.
By Marcia Pennington Shannon

 

Feature

Lessons in Rainmaking

As part of their 20th anniversary celebration, ABA Women Rainmakers share business development tips.

 

Marketing

Collaborating with Clients to Shape Your Services

Co-creation gives clients an opportunity to shape the services they receive and their relationship with the firm. Can the concept provide a competitive advantage?
By Sally J. Schmidt

 

Career Steps

How to “Package” Yourself in Job Search Documents and Interviews

You need to be prepared on several fronts to gain the edge in today’s job-hunt climate.
By Wendy Werner

 

Taking the Lead

Learning from Ed

The pearls of wisdom gained from a colleague, mentor and friend.
By Karen MacKay

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