While some law firm leaders have taken an ax to business development efforts, others have seen the economic downturn as an opportunity—spending resources to enhance relationships with existing clients and expand their client bases. Some, in fact, have been adding to their lawyer ranks and their profits. Here’s a look at business development strategies at work in three firms from Chicago, San Francisco and St. Louis.
To make the most of limited business development resources, your firm may need a more objective, corporate-style approach. This means reevaluating how you view your client base as a whole, in terms of positioning, prioritization, expansion and retention.
Law Practice Magazine Board members and friends share some of their favorite links, blogs and books for marketing and business development. Plus: The LPM Section’s top marketing titles. Check them out!
For large and small firms alike, a seasoned marketing professional on staff can significantly contribute to the bottom line. Understanding the characteristics and capabilities of a strong marketing leader will smooth the path to success.