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SMART MARKETING: IDEAS YOU CAN USE TO GET YOUR FIRM BACK IN THE GAME

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FRONTLINES

New LPM Books

Find Info Like a Pro, Volume 1 by Carole A. Levitt and Mark E. Rosch.
This complete hands-on guide shares the secrets, shortcuts and realities of conducting investigative and background research using the sources of publicly available information on the Internet. Written for legal professionals, this comprehensive desk book lists, categorizes and describes hundreds of free and fee-based Internet sites. The resources and techniques described are useful for investigations; depositions; locating missing witnesses, clients or heirs; and trial preparation, among other research challenges facing legal professionals. In addition, a CD-ROM is included, which features clickable links to all of the sites contained in the book.

Social Media for Lawyers: The Next Frontier by Carolyn Elefant and Nicole
Black. Many lawyers view social media as a passing fad, but lawyers who dismiss social media do so at their peril. This cutting-edge guide shows lawyers how to use a practical, goal-centric approach to social media. By enabling lawyers to identify the social media platforms and tools that fit their practice, lawyers can implement them easily, efficiently and ethically. Written by two lawyers, this book is designed with both the novice and advanced user in mind. Chapters explain the categories of social media platforms, how to implement social media, including locating information to support your practice areas, and competitive intelligence, plus best practices for setting up and ethical and legal concerns.

Visit www.ababooks.org to order these and more titles from the ABA Law Practice Management Section.

 

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