FRONTLINES

NEWS FROM THE LAW PRACTICE MANAGEMENT SECTION

Supporting your drive for excellence.

A great benefit of being a member of the ABA Law Practice Management Section is the resourceful information you receive via Law Practice and the Law Practice Today webzine. After receiving extraordinary feedback from LPM’s ABA Law Firm Marketing Strategies Conference this fall (see below), we will continue to increase CLE and networking opportunities as well, to support both your business and career growth.

The LPM Section has a unique role in the ABA because we speak to every lawyer, regardless of practice area. Developing business skills in marketing, management, technology and finance are relevant whether you are working in a large firm or solo practice, and whether your specialty is business law or litigation. Attending conferences offers great opportunities for personal as well as business development, too. LPM supports your drive for excellence with a full calendar of teleconferences, live conferences, business meetings, books, periodicals and Web site resources.

Law Firm Marketing Strategies Conference a “standout” success. The question of how to secure a unique market identity was on the minds of attendees at the ABA Law Firm Marketing Strategies Conference, November 12-13, 2009, in Philadelphia. From influential bloggers such as David Lat of Above the Law to John Osborn, President of BBDO, a globally recognized advertising agency, the conversation was about what makes a good brand and the impact of electronic messaging on marketing in today’s business climate. With social media being the topic du jour, attendees navigated the realities of what today’s communication techniques mean for their businesses. The crowd was also treated to a lively panel discussion with representatives from companies who rate and rank law firms. Avvo, Best Lawyers, Lawdragon, Martindale-Hubbell and Super Lawyers participated, with an accompanying panel of in-house counsel from major U.S. corporations.

Time for ABA TECHSHOW 2010! ABA TECHSHOW will be held March 25-27 at the Hilton Chicago, and the early-bird registration deadline is February 19. Designed primarily by lawyers for lawyers and other legal professionals, the premier legal technology conference will offer multiple tracks of educational programming, plus networking events and an expo hall featuring up to 100 legal technology companies. For a preview of the conference, read conference chair Debbie Foster’s Q&A in this issue.

For complete information and to register, visit www.techshow.com.

Electronic delivery of Law Practice to LPM members. LPM now offers an interactive electronic version of Law Practice as a unique benefit to members only. The digital content of Law Practice in full-color page-layout format is available anywhere you have access to the Internet. References to Web sites and e-mail contacts will hyperlink directly from the page, offering interactive participation in your reading experience. Note that these electronic editions of the magazine are provided to members in addition to the print version of Law Practice and to our monthly webzine, Law Practice Today. Members will be notified via e-mail when new electronic editions of the magazine are available for access, so if you have changed e-mail addresses or are not sure whether you’ve renewed your membership, be sure to log on to www.abanet.org to update your records. We hope you will find the electronic edition of Law Practice a great addition to your LPM membership.

Did you know? The text of the current issue of Law Practice magazine is always available at www.lawpractice.org/magazine, along with archived articles dating back to 2004.

Spotlight on LPM staff. After serving as Section Director for seven years, Larry Smith announced in November his departure from the ABA to become Executive Director of the Association of Legal Administrators. The ABA and LPM wish Larry continued success in his new position.

LPM Books Spotlight

The Lawyer’s Guide to CT Summation iBlaze, 2nd Edition , by Tom O’Conner. Working in close collaboration with CT Summation, author and noted technology speaker Tom O’Connor has developed this easy-to-understand guide designed to quickly get you up and running on CT Summation. Fully up-to-date and covering the latest version of iBlaze, the book offers step-by-step instructions and tips on how to get the most from this powerful yet easy-to-use program.

The Lawyer’s Guide to Microsoft® Word 2007 by Ben M. Schorr. Your law practice depends, to some degree, on the quality of the documents you produce and the efficiency with which you can produce them. Focusing on the tools and features that are essential for lawyers in their everyday practice, Ben Schorr explains in detail the key components of Microsoft Word that will help make you more effective, more efficient and more successful.

Order at www.ababooks.org.

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