Firms that manage to differentiate themselves from the competition have a big advantage, especially during a downturn. Here’s a look at the strategies used by Marger Johnson & McCollom; Crowell & Moring; Boies, Schiller & Flexner; and Ford & Harrison to cement client relationships while better positioning themselves.
By Ritchenya A. Dodd
A litigator turned in-house counsel gives fair warning about the lame behavior that will get you fired—and advice on how to keep the work.
For smaller firms especially, it can be tough to stick to a marketing game plan when time and money are short. Adopt these ideas for aggressively promoting your services, though, and you could wind up with a wicked competitive advantage.
If you’ve been fretting over the state of law firm marketing, you have cause to rejoice. A recent survey of the AmLaw 200 found that there’s a planned uptick in some marketing activities on the horizon.
By Burkey Belser and Sue Stock Allison
Want to distinguish yourself in the downturn? Social media tools give you plenty of ways to offer your colleagues and clients small, yet genuine, opportunities for creative collaboration. Consider these smart ways to use the tools.
By Ari L. Kaplan
When David Lat founded the online tabloid Above the Law, he envisioned a kind of virtual watercooler for the legal profession. The site has vastly exceeded that expectation, both in its popularity and the influence it has in the profession. What, we wondered, is his take on the state of the profession now.
Interview by Jamie Diaferia
Who would be shocked if a number of today’s megafirms were out of business within five years? The bubble has burst. Here’s a sales expert’s advice on what firms must do to get serious for the long haul.
By Mike O’Horo