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PRACTICE DEVELOPMENT SPECIAL ISSUE: BRANDING YOURSELF ONLINE

 Table of Contents | Features | Frontlines | Technology | Business

Table of Contents VOL 35 NO 1 - JANUARY/FEBRUARY 2009

FEATURES

Branding Yourself Online

There has been an explosion of ways lawyers can use the Internet to build a personal brand. Here are tips for spinning your story with blogs and other social media.

Jayne Navarre and David Freeman



Web Sites as Branding Tools

What do potential clients want from your site? Here are four essential things they expect.

By Anne Bothwell

 

Playing the Ratings Game

Directories and sites ranking lawyers are now a multimillion-dollar cottage industry—but their proliferation raises many questions.

By Micah Buchdahl

 

Riding the Net’s Second Wave

Blogging, Linking In, Twittering—and much more. From gaming law to China law, here’s a look at how three lawyers and one chief knowledge officer are using today’s Web to expand their reach and own their niche markets.

By Steven T. Taylor


ABA WOMEN RAINMAKERS’ BEST BUSINESS DEVELOPMENT TIPS

When Times Get Tough, the Tough Get Moving

Advice on business development, direct from the ABA Women Rainmakers Mid-Career Workshop.

TECHNOLOGY

Product Watch

Technology keeps marching on in novel and interesting ways. Here’s a trio of appealing new products.

By Nerino J. Petro, Jr.

 

New Column!

Legal Web 2.0

E-mail Overload? Tips for a Tricked-Out Digital Communications Toolbox

Web-based tools can help you get a grip on e-mail overload and much more. Best of all, most of these tools are free and easy to learn—and even a little fun.

By Erik Mazzone

 

Hot Buttons

Outsourcing EDD Review Abroad

If you’re bold enough to send electronic evidence review offshore, then exercise an extreme degree of due diligence, grill the offshore firm about security, and document every step you take.

By Sharon Nelson and John Simek

 

BUSINESS

A 21st Century Approach to Law Firm Talent Management

Ways to Manage Touch Points for Optimal Success

Touch points—the many ways you have contact with your clients and prospects—can give positive, neutral or negative perceptions of you or your firm. Take steps to ensure your touch points are positive.

By Susan Saltonstall Duncan

 

Managing

The Human Side of Layoffs: Carrying Out the Hard Decision

Guidance on the painful choice of letting people go, what procedures to follow, and how to communicate your decisions after the fact.

By Marcia Pennington Shannon

 

Profitability

Protecting Your Bottom Line in Tough Times: Management Tips

In the first of a series of columns on recession survival tips, the focus is on shoring up your management practices.

By David Bilinsky and Laura Calloway

 

New Column!

Taking the Lead

Managing Technology Requests

For current and aspiring managing partners, here are tactics and strategies for grasping your firm’s technology needs and working with the firm’s IT director.

By Ed Flitton

 

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