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The Perfect Icebreaker: Adding a Face-to-Face Element
1. Make sure your video is professionally done.The whole point is to establish credibility and trust, but you’ll do the opposite with a poorly executed and produced video. Yes, many of the videos you find on sharing sites such as YouTube are mediocre at best, but that is changing rapidly as more companies and professional services firms realize the value of promoting themselves in this manner. Find a personable, engaging interviewer and a top-notch production crew to really stand out.
2. Embed your video on the front page of your site.Don’t hide what’s going to become one of your most effective selling tools on a dusty inside page. Get it out front on the homepage. Visitors and search engines will love you for it.
3. Submit your video to as many outlets as possible.Although YouTube is the clear leader here, there are many other video-sharing sites worthy of consideration. Here are some you will want to check out:
4. Link back to your site.When placing videos on the sharing outlets, put your URL near the top of your video’s description. You’ll get a higher search ranking and potential clients will quickly see where to go for more information.
5. Put potential clients’ search terms in the title.Find out what words people in need of your services are typing into search engines, and use the most popular ones in your video’s title. If you don’t know what those terms are, get professional help or use some of these free resources:
6. Make your tags and descriptions search engine-friendly, too.Most video-sharing sites let you tag videos with keywords and post a short text description, so get the most out of these by sprinkling in the search terms you’ve identified.
7. Don’t forget your thumbnail.A thumbnail is a still shot from your video that appears along with search results. Don’t waste this chance to present yourself in the best light possible—choose a key moment from your video, preferably one where you’re smiling as you speak.
8. Interact with your viewers.Most video-sharing sites also allow viewers to post comments. Use this as an opportunity to answer questions, respond to comments and further promote your practice.
9. Consider a pay-per-click campaign.Natural search engine optimization, while effective, takes time to bear fruit. You might want to jump-start the process with a pay-per-click campaign that gives you a sponsored search listing. You can learn more at www.google.com/intl/en/ads; http://sem.smallbusiness.yahoo.com/searchenginemarketing; and http://advertising.microsoft.com/search-advertising.
10. Add new video content often.Search engines look for it, and so do potential clients. Keep your content fresh and up-to-date and keep visitors coming back for more. These days, standing out from the crowd means maximizing your online presence and leveraging the technology to present your advantages. Using online video can help you do just that.