

MANAGING CHANGE: HOW LAW FIRMS ARE ANSWERING THE WAKE-UP CALL
Table of Contents | Features | Frontlines | Technology | Business


Table of Contents | Features | Frontlines | Technology | Business
Managing partners feeling knocked off stride by the recession had best look around because another numbers-jarring wave is headed to shore. Get ready for the quarter-million-plus baby boomer lawyers who are gearing down—or up—for a new kind of retirement.
Firm partners who are now entering their retirement years are quite unlike the picture of the staid senior lawyers of yesteryear. Popular consensus is that today’s 65-year-olds operate at a much higher physical and mental level than those of any previous generation. Hence, your senior lawyers are often racquet ball-smashing marathon-runners who are very much at the top of their game. And a surprising number want to continue practicing law in some capacity even after age 70.
Typically, the motivation to continue practicing has been the stimulation and sense of purpose it provides. Today’s recession, however, has eroded many retirement nest eggs and increased the number of baby boomer partners who are motivated to stay on for economic reasons. This means that as firms move into 2010 and beyond, facing the challenges relating to partner retirement agreements will be critical.
As partners under old agreements demonstrate that they are not slowing down their practice, firm leaders will have to make some choices. They must create environments where leading partners are able to maintain key client relations while still transferring responsibilities to younger partners. They must also deal with the issue of a retiring partner’s equity ownership. Ultimately, the question will be: How do you create a strategy that (1) allows partners to continue to practice, (2) mandates a client transition plan, (3) adapts compensation to keep each partner interested in overall firm financial success, and (4) fold it all into an ongoing policy? The partnership will have to work out divergent opinions, but developing a forward-looking strategy that aligns with economic realities will be necessary to avert a crisis. Here is four-phase guidance on getting to that goal.
Step One: Creating the Planning Forum
A healthy transition plan requires senior partners to maintain key client relations while enlarging the relationship to include junior partners. Before discussing retirement planning with partners, leadership needs to identify the key clients to be affected by the policies. Next, you must evaluate the depth of experience in the various practice areas. Then you have in-depth discussions so that retirement-age partners can share their concerns and hoped-for considerations from the firm. All partners should share a desire to adopt best practices. Leadership’s job is to foster an environment in which the required changes will happen in a positive way.
Step Two: Designing Individual Transition Plans
At minimum, no later than the beginning of the year in which a given partner turns 64, he or she should confer with the managing partner about retirement plans and agree on a timeline for finalizing a written transition plan. Depending on the firm’s size and structure, this may be a more formalized process in which the plan is endorsed by the partner’s department leader and the managing partner before being submitted to the governance committee for final approval. Each transition plan should accomplish the following:
Step Three: Addressing Compensation and Firm Equity
This is probably the most difficult phase and will require customization by each firm. To illustrate what may be involved, the following assumes a partnership structure with equity represented by units, with each unit given a dollar value each year based on budgeted distributable revenue. These then would be the key recommended provisions:
Step Four: Creating an Of Counsel Compensation Policy
Some firms allow retiring equity partners to surrender their partner units and enter into an of counsel relationship beginning with the year in which a partner turns 65, or at the beginning of any subsequent year. Here is an example of how an of counsel compensation policy may be structured:
No one is saying that updating firm retirement policies will be easy—but now would be the perfect time to do it nonetheless. Otherwise, you may be courting crisis with policies that are woefully shortsighted.
William C. Cobb is the principal of Cobb Consulting. He consults with law firms on planning, compensation and other strategic issues. Pollard Rogers is Managing Partner of Cantey Hanger LLP in Fort Worth, TX.