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MANAGING CHANGE: HOW LAW FIRMS ARE ANSWERING THE WAKE-UP CALL

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FRONTLINES

News and Events from the Law Practice Management Section

Now more than ever, law practices are seeking more ways to achieve efficiency and monitor their return on investments in lawyers and staff, technology and marketing. The Law Practice Management Section offers essential advice on managing your firm through the recession and remaining profitable, while retaining the highest standards of client service. In addition to continuing coverage of current trends and firm responses through Law Practice magazine and the Law Practice Today webzine, LPM maintains a catalog of law firm recession-related resources, available at www.lawpractice.org. We encourage your feedback on LPM content and benefits, so please let us know how we can help your practice.

Annual Meeting arrives in Chicago . Take advantage of the summer weather in Chicago for the ABA & LPM Annual Meeting, with LPM events scheduled July 29–August 1. In addition to several valuable CLE programs and Section planning meetings, LPM will host a July 30 Welcome Reception at the Signature Room, high atop the John Hancock Tower with breathtaking views of the city. Complete information about regis tration and hotel reservations is -available at www.abanet.org/annual.

Among its CLE programs, LPM is presenting the July 30 ABA Showcase program, The Credit Crisis: How Compensation Practices Adversely Affect the Advancement of Women and Minorities in the Law and How We Must Change Them. Other LPM CLE presentations include the following:

  • Thinking Globally, Acting Locally—Marketing to an International Audience
  • Making Rain During a Drought: Business Development in Tough Economic Times
  • Bucking the Trend: Tales of Successful Firms in Turbulent Times
  • Staying Hired: Everything Young Lawyers Need to Know, But Are Afraid to Ask

Complete information about LPM Annual Meeting activities is available at www.lawpractice.org.

Add Third Thursdays to your calendar. This summer’s “Third Thursday” CLE teleconferences emphasize how technology can further the success of your practice. On July 16, LPM addresses one of the hottest topics in law firm marketing: Ethical Implications of Marketing in a Web 2.0 World: From Facebook to LinkedIn, Web Sites to Blogs. On August 20, LPM presents the highlights of one of ABA TECHSHOW’s popular programs, Outlook 2007 for Lawyers, with the author of ABA’s best-selling book on the subject. Members receive substantial discounts on these monthly teleconferences. Complete details and registration information are available on the Section Web site at www.lawpractice.org/cle.

Differentiate your firm through marketing strategies. Registration is now open for the biannual ABA Law Firm Marketing Strategies Conference. Join LPM in Philadelphia, November 12-13, for this valuable conference, featuring two prominent keynoters and programs on topics such as ethical issues surrounding law firm marketing, media strategies, effective use of online marketing and more. (See the ad on page 5.) For complete information about the conference, including group rates at the Four Seasons Philadelphia, visit www.lawpractice.org/marketingconference.

Renew your LPM membership promptly! All members should have received a membership renewal notice this summer for the 2009-2010 ABA year. (Membership runs from September through August.) LPM Section annual dues remain very affordable at only $50, for which members receive a wide array of benefits, including subscriptions and substantial discounts on Section programs and resources. LPM depends on your prompt renewal to secure plans for development of upcoming content and programming throughout the year. Please take a moment now to complete your membership renewal, either by mail or by logging in to the ABA Web site at www.abanet.org.

SPOTLIGHT ON LPM STAFF Behind the scenes at the ABA, the enthusiastic Law Practice Management Section staff works to ensure the continued quality of LPM programs, services and publications. The dedicated LPM book publishing team coordinates editorial, production and marketing efforts for all LPM books and related products. Tim Johnson and Denise Constantine manage editorial and production efforts. Trish Cleary directs all LPM book marketing, advertising and promotion efforts. She can be reached at (312) 988-6084 or at Trish.Cleary@americanbar.org. Kimia Shelby coordinates the administrative details of the publishing program, including distribution, permissions and customer service matters. Kimia can be reached at (312) 988-6137 or at Kim.Shelby@americanbar.org.

LAW PRACTICE MANAGEMENT SECTION EVENTS

July 29-August 1, 2009
ABA & LPM Annual Meeting
The Westin Michigan Avenue
Chicago, IL

October 14-17, 2009
LPM Fall Meeting
The Westin St. Maarten Dawn Beach Resort & Spa
St. Maarten

November 12-13, 2009
ABA Law Firm Marketing Strategies Conference
Four Seasons
Philadelphia, PA

March 25-27, 2010
ABA TECHSHOW® 2010
Hilton Chicago
Chicago, IL

LPM CLE TELECONFERENCES
LPM offers monthly teleconferences on hot topics in marketing, management, technology and finance. If you miss the live program, you can visit the LPM Web site to download past programs and listen at your convenience.

August 20
Outlook 2007 for Lawyers
Learn about features that are especially helpful for the work lawyers perform, and how to more effectively use the features you already use.

Register at www.lawpractice.org/cle. LPM members qualify for substantial fee discounts.

About the Author

Contact Larry C. Smith , Director of the ABA Law Practice Management Section, and visit www.lawpractice.org for the latest LPM Section news.

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