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 Table of Contents

September 2008 Issue | Volume 34 Number 6
Table of Contents

FEATURES

Riding the Economic Roller Coaster: What Not to Do in the Downswing

How will you get your law firm through today’s economic crisis and emerge stronger? Lead for long-term best interests rather than for this year’s distributions to partners—and beware of these missteps.

By Ed Flitton

 

LAW PRACTICE ROUNDTABLE

How to Survive in a Down Economy

Which strategies will help law firms make the adjustments necessary to keep on top in tough times? How should managing partners deal with the current squeeze on partner income? Here’s how smart firm leaders—whose firms vary in size from 8 to 1,700 lawyers—answer those questions and more. Participating are Ed Flitton, moderator, Ed Coultas, Tom Grella, Jim Lantonio and Mark Robertson.

 

Personal Profitability in a Downturn: Tips for Protecting Your Practice in Turbulent Seas

Even if you aren’t yet feeling the pinch from the economy, start preparing now with a hard look at your numbers—and your best opportunities.

By Erik Mazzone

 

Rethinking Your Marketing Budget

A task approach to budgeting for marketing means defining specific objectives and strategies, making it easier to assign dollar amounts to your activities—and to decide which activities need to be cut.

By Les Altenberg

 

10 Tips for Building a Better Clientele

The impact of poor client selection and sloppy client service will be magnified when business begins to slow. Now’s the time to shape up your client base.

By Dan Pinnington

 

Is Office Rent Killing Your Bottom Line? Tips for Negotiating a Better Lease

Commercial rents, operating expenses and even parking costs are spiraling higher. Here’s advice on how to maximize your leverage with your landlord.

By Luke Raimondo

 

TECHNOLOGY

Product Watch

Product Watch

The ultimate carrying system for the road warrior lawyer.

By Nerino J. Petro, Jr.

 

Hot Buttons

Watching the Digital Radar With Google News Alerts

Monitoring information about your firm, your clients and even your competitors is a snap with Google News Alerts.

By Sharon Nelson and John Simek

 

Feature

Now You See It, Now You Don’t: Removing Hidden Data from Microsoft Office 2007 Documents

Deploy Office’s inspection tools and protect your clients-—and your firm—from embarrassing disclosures.

By Brian D. Zeve

 

BUSINESS

Marketing

Things to Do in a Slow Economy: Investing for a Turnaround

When business slows down, put some of your extra time into low-cost marketing efforts. These ideas will have you in a good position when things eventually turn around.

By Sally J. Schmidt

 

Managing

Coaching: Making the Leap from the Remedial to the Strategic

More firms are using coaches to help high-potential lawyers meet performance goals—faster. A conversation with Diane Costigan.

By Marcia Pennington Shannon

 

Profitability

Survival of the Nimblest: Tips to Help Your Firm Adapt to Financial Change

From managing debt to freeing funds for marketing, here are ways to stay on top of the changing financial picture.

By David Bilinsky and Laura Calloway

 

First Person

Prepare Now for Competition Ahead

Smaller firms shouldn’t be surprised when the big firms begin wooing their clients. But they should be prepared.

By Ellen Freedman

 

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