Law Practice Magazine


Marketing Technology Trends
Ways To Boost Your Business Development In 2008


Today’s marketing arsenal features a vast array of tools—as well as technology practices that range from the truly cutting-edge to the archaic. Where does your firm fall on the scale? Here’s a look at some technologies that can really boost your business development efforts.
What are the technology needs of today’s law firm marketing departments? What technology is working—and what is not? The recently released Law Firm Marketing Technology Survey tapped the collective knowledge of firm marketers.
Even if you are in a small firm or solo practice, knowing what technologies the larger firms are using will help you leverage your marketing.
Strategically navigated, social networking can be an invaluable business development tool with limitless potential. But you have to give as well as get to grow your capital on these sites.
Featuring the best pointers from ABA TECHSHOW® in snippets of sage advice from past presentations.
Podcasts are great marketing vehicles, allowing you to demonstrate your expertise to a large audience. Here’s how to dive in.
Advice on avoiding raucous ringtones, beeping keyboards and other annoyances.
Advice on budget, timekeeping, leakage and dashboard reports that enable you to keep a steady eye on your cash.
A legal writing expert’s tips on training junior lawyers to be better writers.