Law Practice Magazine
Marketing Technology Trends
Ways To Boost Your Business Development In 2008
On the Horizon for Law Practice Management.
Whenever a new year commences, of course, resolutions are in order—including tackling those tough practice management issues. How will you make this a better year than the last one? How can you work smarter, not harder? What can you put in place in 2008 to help you breathe easier when this time rolls around next year? And make no mistake, new years do roll around every 12 months, all too often with similar results.
So how might you keep this year’s resolutions from falling by the wayside, like so many others before them? Whether you’re renewing a longstanding pledge or committing to a brand-new initiative, looking back on former resolutions can be quite instructive. It is often said that resolutions are made to be broken—but if that is true, why make them? Purely for the sake of tradition? I enjoy traditions as much as anyone, but I would rather not spend my working hours on fruitless rituals, or undertaking projects without fully committing to their success. I’ve found that determining what went well, and what did not, with past resolutions provides great practice for making better and more feasible ones each year.
Like any endeavor performed again and again, your aim gets stronger with each effort. You can select more appropriate targets because of the lessons from the past. You learn how to remain focused. More importantly, when you see what measurable results have in fact been achieved, it provides additional motivation for further planning to obtain new results. When pursued from this perspective, devising resolutions becomes more than a party conversation starter. Thoughtful, directed planning guided by years of reflection actually moves you on the way to your next level of goals.
The right place at the right time. If your resolutions include actions aimed at getting your practice in order, you’re in the right place. The LPM Section has many resources to guide you. For starters, this issue of the magazine provides a wealth of information on technology tools to consider in your business development efforts—and it also offers insights into the core factors in making those tools actually work: proper planning and commitment to the endeavor.
Be it reading this magazine, the Section’s books and webzines, or attending our meetings, or—better still—rolling up your sleeves and working on LPM projects, taking advantage of membership in the Section is an important investment in your practice. In the coming year, we hope you will make the most of that investment. Whatever you can gain as a passive recipient of information grows exponentially once you get involved in the Section’s work. The sharing that takes place among LPM members at meetings, on the phone, online and in e-mail is what makes Section membership such a valuable resource.
Perhaps we will see you at the Midyear Meeting in Los Angeles or at ABA TECHSHOW® in Chicago, or maybe even just talk to you on a monthly call. But I urge you to include among your resolutions becoming more active in the Section as a way to help achieve your practice goals. I hope to see you soon.