Features
There is no doubt that the partnership model is continuing to change in firms of all sizes-with multiple consequences. Among them is a trend toward fewer homegrown associates achieving equity partnership. But the changes are also leading to an unprecedented range of alternatives to traditional partnership.
By Janet Ellen Raasch
Law firm life is not for everyone. Here's advice for lawyers who want to pursue a new passion-from how to find yours (it's behind the cheese), to methods for making sure the next path you walk leads to a happier place.
by Marcia Pennington Shannon
Law Practice Case StudyDeal or No Deal? Advice for Evaluating the Partnership Offer
In the latest installment of the Law Practice Case Study series, a fictional associate has second thoughts about her firm's offer of partnership.
By Diane Cronk, George Kaufman, Laura Reid, Gerry Riskin and David Sorin
NEW Communications Column
What REALLY Works
Identity Update for a Full-Service Firm
Too many firms rely on safe, bland marketing—and wonder why it fails. What happens when a firm does break out and tries something new? In this first installment of LP’s new column on creating effective marketing communications for real firms, LMA Hall of Famer Ross Fishman takes us inside Shefsky & Froelich’s marketing transformation.
By Ross Fishman