Learning to market is about taking control of your career. For new associates, it’s about proving yourself to management and showing you can add value, too.
By Allison Wolf
Your introductory description-a.k.a. the "elevator pitch"-is your introduction and description of who you are and what you do. It is your opportunity to define (or redefine) your personal brand or your reputation.
By Catherine Alman MacDonagh and Beth Marie Cuzzone
To help new lawyers through the being-a-boss jungle, here’s a crib sheet for how and how not to act.
By Paul McLaughlin
To optimize a firm's return on investment, everyone-even associates-needs to grasp the economics of the practice. Here's a primer on the cycle
By Ronald L. Seigneur
Learning rainmaking skills early on will help you seal more deals in your career.
By Lawrence M. Kohn and Jill Rose Kohn
Transactions across time zones and cultures are commonplace—and not just for experienced international lawyers. So how does an associate prepare to thrive in this increasingly global environment?
By Janet H. Moore
From knowledge management to case management, an introduction to law firm-specific technology tools.
By Browning Marean
If you’re an associate wanting to effectuate change in the firm, here’s what you need to know about how law firm management really works.
By Edward Flitton
In the latest installment of the Law Practice Case Study series, a fictional associate needs advice after his first performance review. Offering recommendations on the scenario are Martin Camp, Barbara Miller, Reid Trautz and Richard Turnbow.