CLOSING THE GENERATION GAP

Say so long to your comfort zone.
What you need to know about managing the multigenerational law firm.

• Closing the Generation Gap: Managing the Multigenerational Firm

• How you manage the issues presented by multigenerationalism will be critical to your firm's future. The first step is to understand the nature, and the scope, of the challenge. Here's what law firm leaders need to know to avoid a cultural divide in the microsociety known as the law firm.
  By Nancy R. Peppard

• Leading a Different Generation: Maybe the Play Is the Thing

• Young lawyers want more structure, professional development and specific work assignments-and it might, in part, result from how they played as kids. The partners' challenge is in finding ways to keep them in the game.
  By Karen MacKay

• It's Not Your Parents' Divorce: How Generational Shifts in Attitude Are Affecting One Practice Area

• Newer generations respond differently to the divorce process than older clients do-which means the family lawyer must adapt to shifting needs and new attitudes.
  By Stefani Quane

• Bridging the Divide in Client Relations

• Combine regional and world events, economic ups and downs, the advent of pervasive technology and other factors with differences between individual personalities. The result of it all can be a source of unexpected conflict between lawyer and client.
  By Julia Hayhoe and Richard S. Cohen

• Recruiting and Retaining Lawyers: A Generational Approach

• Security, prestige, freedom, nonlinear careers or multidimensional skill building? What will it take to attract and retain the best and brightest?
  By Marcia Pennington Shannon

• As the World Turns: What Generational Differences and the Changing Marketplace Mean for Lawyer Marketing

• A look at how the marketplace and the generations are intersecting to make the marketing of legal services a brand-new world.
  By Marci M. Krufka and Virginia Grant

Hot Buttons

• D'Oh!!! The Dumb Things That Lawyers Do with Their E-Mail

• Even Homer Simpson might be appalled at what lawyers do with their e-mail. Here's a list of fixes to some favorite e-mail gripes.
  By Sharon Nelson and John Simek

nothing.but.net

• Using the Internet to Launch Your Direct-Mail Campaign

• The Web offers up tools to make direct-mail efforts easier and more cost-effective.
  By Erik J. Heels

Tips & Tricks

• Are You Feeling Sensitive? How to Do More with Your Mouse

• Tips on how you can make your mouse work more efficiently, including the remarkable right-click!
  By Dan Pinnington

Product Watch

• Product Watch

• New products. Neat tools. Fun finds.

Profitability

• Staying Off the Financial Cliff: A Capital Idea

• Advice for lawyers thinking of launching a firm without adequate capitalization.
  By David Bilinsky and Laura Calloway

Marketing

• How Can You Tell If Marketing Is Working?

• Hands-on pointers for measuring ROI.
  By Sally J. Schmidt

NEW! Series

• Writing Clear and Effective Legal Prose

• Lesson Two: Stress this.
  By George D. Gopen