March 2006

March 2006 IssueLaw Practice Magazine Logo

ARE YOU MARKETING INSIDE THE BOX? BREAK OUT

Finally, Answers to Help You Get the Basics Right—
from CLE Presentations to Yellow Pages Ads

Volume 32 Number 2 | Articles in this issue are acceible by LPM Members only (requires login)

Features

Is Your Marketing Stuck Inside the Box?
How are you going to launch the perfect marketing strategy if you can’t get past the simplest pieces of the marketing puzzle? In this issue of Law Practice, we’ve pulled together the common questions lawyers pose to their firms' marketing directors and consultants every day. Tap into this high-level advice and break out of the box!

A Lawyer's Step-by-Step Guide to Originating Business
Any lawyer who knows how to build a solid case or a negotiating strategy can apply those same building principles to attracting new business and new clients. A name partner of a thriving firm shares his 12-point strategy.
By R. Michael Wells

Women Marketers: The Difference Between Good and Great
A recent study of the sales and business development issues faced by women lawyers pinpoints the differences between the very best marketers and their peers. What strategic path do the most successful women lawyers follow—and can it provide a road map to riches for the lawyers in your firm?
By Harry Keshet and Catherine Alman MacDonagh

Technology

nothing.but.net

How Are You Doing with Your Computing? An A-to-Z Information Technology Audit
Even for the hardiest among us, it’s a challenge to keep track of how we're doing with the technology in our offices. It’s time to learn how.
By Erik J. Heels

Who Is ...

Sharon Nelson and John Simek Q&A
Getting to know the forces behind this successful duo.
By Mark Tamminga

Tips & Tricks

The Wonders and Worries of Wireless: Seven Steps to Being Secure
The ins and outs of installing the security features on your router. Plus: A Tips Sidebar.
By Dan Pinnington

Hot Buttons

Metadata: What You Can't See Can Hurt You
Why do lawyers continue to ignore metadata when it is so perilous? A quick primer on what you should know.
By Sharon Nelson and John Simek

Tips & Tricks

The Wonders and Worries of Wireless: Seven Steps to Being Secure
The ins and outs of installing the security features on your router. Plus: A Tips Sidebar.
By Dan Pinnington

Product Watch

Business

Profitability

The Case for Investing in Employee Engagement: How Turnover Affects Growth Rates
Profits aren’t just about driving down costs. Employee engagement is crucial to competitive advantage.
By David Bilinsky and Laura Calloway

Managing

Bringing Respect Back to the Profession, One Firm at a Time
Yes, we can bring civility back to the profession—starting with your firm.
By Marcia Pennington Shannon

Marketing

Transitioning Your Client Relationships: Key Steps for a Smooth Succession
Advice on how to make the process easier when a lawyer needs to transition clients to others in the firm..
By Sally J. Schmidt

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