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5 Things

Edited by Ann Lee Gibson

FROM: July / August 2005 , PAGE 7 BY: Rick Klau
  1. Speak in the first person. Blogs work when they develop an individual voice. Readers will tune out a “corporate” voice immediately.
  2. Include good links. Effective blogs are part of a conversation, and links to other sites are the currency of conversations online.
  3. Read what others are writing. Use a news aggregator to follow what others are saying so you can keep your comments current.
  4. Syndicate your content. Publish your blog in RSS so that people can subscribe to it. This tactic will greatly expand your reach.
  5. Look for conversations about you. Use a service like Technorati ( www.technorati.com) to monitor your name, your firm name, your practice area—see who’s talking about things that matter to you. Then participate in those discussions.

Rick Klau ( rick@rklau.com) is Vice President of Business Development for FeedBurner and a Law Practice technology columnist.

Ann Lee Gibson, PhD ( agibson@annleegibson.com), is principal of Ann Lee Gibson Consulting. She consults with law firms on business development initiatives.