Taking Computing Seriously, Or How the Red Sox Won the World Series

TECHNOLOGY IN PRACTICE

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Taking Computing Seriously, Or How the Red Sox Won the World Series
Want to keep your systems in tip-top shape? Steal a page from baseball.
By Erik J. Heels

NEW! Tips & Tricks
Stop, Don't Touch That Mouse!
Here's your spot for practical tech pointers. This issue: keyboard tricks for editing documents. Plus: A Tips Tear Out.
By Dan Pinnington

NEW! Hot Buttons
Monitoring Electronic Evidence: This Way Be Dragons
Avoiding wrong turns at the intersection of law and technology. This issue: Zubalake V.
By Sharon Nelson and John Simek

Product Watch
New products for your law office.
Edited by Storm Evans

Business

NEW! Profitability
Think Cash is Your Jeans: An Accounting Primer
Build a better understanding of your firm's financials. Plus: Sample Chart of Accounts.
By David Bilinsky and Laura Calloway

Managing
Making Alternative Work Schedules a Win-Win
Alternative work arrangements can help you keep good people. Here are key how-tos.
By Marcia Pennington Shannon

Marketing
The Solution to Inertia? Think Small
Advice on moving your marketing forward—one step at a time.
By Sally J. Schmidt

Bookmarks

A review of Client at the Core by August Aquila and Bruce Marcus.
Edited by Milton W. Zwicker

RipIt!

An Easy Recipe for Cross-Selling Success
Follow the right steps to expand services to clients.
By Nancy Manzo

Solo and Small Firm Marketing Hurdles: Experts Answer Your Toughest Marketing Questions
Why is marketing so difficult for small firm lawyers? To find out, Law Practice conducted a special Marketing Pulse survey that asked real-world practitioners to rate the difficulty of some common marketing problems—and invited them to tell about their personal stumbling blocks. Then, armed with the truth about what's troubling small firm marketers, Law Practice pressed experts for their help in answering the toughest marketing challenges.

Charles A. Maddock answers: My general practice must constantly be fed by new clients with one-time issues. how can I keep this work flowing?
Sally J. Schmidt answers: I s it better to spend money on advertising, or on wining and dining potential clients and referrers?
Larry Bodine answers: How much money should I spend?
Burkey Belser answers: How do I figure out my firm's unique message or value proposition?
Connie Proulx answers: How do I build a referral network?
Gerald Riskin answers: How can I screen out the non-paying clients?
Mark Beese answers: How can I tell why my marketing activities work or don't work?
Patrick McKenna answers: How can I respond to demands for fee discounts without losing my shorts?
Ann Lee Gibson answers: I need information about marketing trends and potential clients--but I have no clue how to get it.
Milton W. Zwicker answers: How do I make time for marketing?
Richard S. Levick answers: How do I market a small to midsize litigation practice?
Bob Weiss answers: What's the most effective way to market a boutique litigation practice?
Carol Scott James answers: How do I market a transactional practice?
Susan Saltonstall Duncan answers: I'm overwhelmed by the very idea of marketing my solo practice. How do I get and stay focused?
Teddy Snyder answers: How can I keep motivated and actively marketing?
Chuck Gross answers: How do I overcome negative publicity?
Plus: Read Nancy Manzo's expert advice on cross-selling services.

Law Practice Magazine's Solo and Small Firm Marketing Pulse 2005
Findings from Law Practice magazine's recent survey illuminate solo and small firm lawyers' most difficult marketing challenges.

Why ROI Can't Be Measured—And What You Can Do About It
If you're set on trying to measure law firm marketing ROI, you're on an impossible quest. The good news, though, is that a range of other factors can help you gauge the value of your marketing efforts.
By Mark Greene

Letters

LPM Central

Chair's Message: Mark Robertson says "just do it!"

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