FRONTLINES

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Section Events Calendar

Big Idea
Learn What You Don't Do
There are powerful reasons to invest in formal market research for strategic planning and marketing planning.
By Merrilyn Astin Tarlton

Trends Report
Turnabout Is Fair Play: Associates Rate Partners
Upward feedback programs are gaining ground in larger firms.
By Robert W. Denney

5 Things
Develop Your Competitive Intelligence
How to find out what you want to know about your competition.
By Ann Lee Gibson

Benchmark
Billing Continues to Climb
Results from the most recent Law Practice Benchmark sruvey.

Ask Bill
What should you be doing in the way of budgeting and financial planning? The experts weigh in.
By Bill Gibson

TECHNOLOGY IN PRACTICE

nothing.but.net
Untangling Wireless LANS: Connecting Sweet and Simple
Once you install a wireless LAN, you will wonder how you ever survived without it.
By Erik J. Heels

E-Definitions
Abandoning the Plain Old Telephone System
Will future generations receive a "universal communications number" in their cribs?
By Mark Tamminga

As I Was Saying
Getting Paid: Is There a Light at the Bottom of the Stack of Bills?
The problems with hourly billing are legendary. Imagine a flat-fee system.
By Wendy Leibowitz

Practice Development

Clips
Race cars, PR awards and more
By Larry Bodine

Marketing
Effective Branding Is a Pratice-Level Activity
Take your cue from the lessons of consumer product marketing.
By Sally J. Schmidt

Smart Practices

Managing
A Quick Course in Hiring Your First Associate
The how-tos of needs assessments, job descriptions, interviews and offers.
By Marcia Pennington Shannon

Fresh Out
Become a Visible and Valuable Asset
Strategies for shining out and geting the best assignments.
By Susan Saltonstall Duncan

 

Getting to the Future First: How to Analyze External Trends for Strategic Decision Making
Identifying and interpreting relevant trends will help your firm meet the opportunities--and the threats--of the foreseeable future. Take the steps to become deliberately farsighted by evaluating the external business environment--and then plan accordingly. Plus "Beware of Incomplete or Defective Data" and "Current Trends Worth Tracking."
By Patrick McKenna

Planning for Your Future Using Client Surveys
How can you develop an effective strategy for your firm if you don't know what your clients think of you? Learn the essential components of well-done client surveys and get the answewrs you need to control, or at least influence, your future. Plus "Capture Responses form the Full Spectrum."
By James A. Jarrell

Study Survey Responses for Calls to Action
Client satisfaction research can help you salvage relationships and identify cross-selling opportunities.
By Mark Greene and Ann Lee Gibson

Why You Should Talk to Clients About What They Value
Most law firms don't do enough to determine what's important to their clients. They miss opportunities to increase client satisfaction and the firm's economic performance. If you want to know what clients value, why don't you ask them?
By Scott L. Parker

Rip It!

Web Sites for Competitive Intelligence Research
Competitive intelligence research can help you discover what you don't know. Armed with the facts, you can make sound business and legal decisions. Get started by gathering information from these core Web site resources.
By Carole A. Levitt and Mark E. Rosch

 

Product Watch

Site Watch

Your Future/Section News

Chair's Message: Susan G. Boswell's perspective.

Advertisers Index

InnovAction Award

 

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