 What's the Big Deal About Unbundling?  by Forrest S. Mosten Unbundilng puts clients in charge of the processes and choices involved in their legal serviceds. Believe it or not, the concept can improve profitability and satisfaction for the lawyer as well. Her's how, and why, it works.
Catering to Your Clients: Building An Elder Law Practice  by Milton W. Zwicker Elder law is a tremendous market niche. But to realize all the opportunities, you must learn how to build a client-centered, age-aware practice. Rip It! Tips for Creating a New Firm Identity  by Kelly A. Blazek Is it time to ditch the old logo and craft an identity that reflects your firm in the 21st century? It pays to think ahead.
 Frontlines Department 
LPM Calendar of Events Technology in Practice Department Product Watch Fresh Out - Susan Saltonstall Duncan on internal marketing opportunities. Managing - Marcia Pennington Shannon on termination decisions. Practice Development Clips YOUR FUTURE / Member News - Women Rainmakers, Section CLE, new book releases and more.
Chair's Message - John Tredennick on incentives to motivate marketing. Rip It! - Kelly Blazek shares advice on creating a new identity for your firm.
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 Planner Events, education and product releases.
5 Things: Propsals That Get You Hired  by Ann Lee Gibson What you need to know to get and keep new business. Trends Report: Non-Equity Partnerships: Multiplying Like Rabbits  by Robert W. Denney Ask Bill  by William Gibson Big Idea: Color My World  by Merrilyn Astin Tarlton People & Places Reader Meter: ABA LPM Top 10 Best-Sellers
 nothing.but.net: Managing Digital Photos by Rick Klau Shrink, trnasmit and master digital pictures using some great online tools.
Personal Technology: Reinventing Technology, Reinventing Yourself  by Stephen J. Harhai Are you familiar with the "use it or lose it" principle? Why not try something new? Site Chart: 60 Sites in 60 Minutes Quick Picks  New sites from ABA TECHSHOW® 2003's popular 60 sites sessions. E-Definitions: Invasions of the Computer Snatchers  by Mark Tamminga Pestilential programs are turning the Web into a toxic swamp for the unwary. As I Was Saying: Turning the Courts inot Public Servants by Wendy Leibowitz Why does the court system use technology to make resolution of disputes easier? Product Watch  by Storm Evans The latest legal technology news in the lpm-newproducts@abanet.org inbox.
 Practice Development Clips by Larry Bodine Minibus law, putting Cleveland on the map and an e-newsletter that does it right.
Feature: Sell Yourself: How to Conduct Effective and Ethical Marketing  by Micah Buchdahl From buck ing the trends to hiring skilled staff, make sure your business development progreams will really make your firm fruitful.
 Fresh Out: Build Marketing Opportunities Internally by Susan Saltonstall Duncan Advice for new layers on how to focus on generating more business.
Managing: Assignment Difficult: The Termination Decision  by Marcia Pennington Shannon Most lawyer-supervisors agonize over whether -- and how -- to fire someone. Here's hel for making the decision, and the transition, go more smoothly.
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