November / December 2003  Volume 29, Issue 8
ABA Law Pracice Management Magazine, November/December 2003 Issue
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The Old Heave-Ho
 
 

Have you ever wished you could give management the old heave-ho? If so, you’ll know how good we feel about dropping the word “management” from this publication’s masthead in the new year!

With the January/ February 2004 issue—which will also mark the start of our 30th year of publication— Law Practice Management will become, simply, Law Practice magazine.

If your memory stretches back across our early years, you’ll recall that this magazine was originally titled Legal Economics, a name dropped in favor of Law Practice Management in 1990. Why the title changes? In each instance, the change was engineered to express an evolution in lawyers’ relationship to the concept of management. “Legal Economics” put the focus on the money questions. “Law Practice Management” implied that management is a discrete activity lawyers need to add on to their workdays. But today, if you’re practicing law, you’re managing a business. Period.

Regardless of the size and shape of your practice setting, you must be constantly concerned with the business basics: marketing, management, technology and finance. And that’s what we’re here for—to help you succeed in all aspects of the business of practicing law! So check that new masthead on the next issue’s cover—and keep watching these pages, eight times per year, for information you can use every day in your practice. (Be sure to read our sister publication, Law Practice Today , on the Web.)