September 2003  Volume 29, Issue 6
ABA Law Pracice Management Magazine, September 2003 Issue
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Chair's Mesage: Show Your Passion
 


This is my first column as Law Practice Management Section Chair. Writing a column is new to me and doesn't come easily, even when I'm writing about things I feel strongly or passionate about. But it comes with the Chair's territory, so here is the start of a new adventure for me!

In the category of things I feel passionate about is the development of lawyers and their ability to manage their practices, succeed and enjoy what they are doing. I'm a practicing lawyer and have been for the past 25-plus years. I practice in an area that is crisis driven and where the stakes are high. I have often told myself that, if you can't have fun doing it, practicing law would be much too hard and you should just find something else to do. Well, it has been fun for me (for the most part) and I'm not looking for a new profession. The question I have asked myself is, Why?

Certainly, I consider myself to be successful. But success and happiness in law practice don't just fall into your lap. Nor can you have fun if you sit in fear of trying to market yourself and get clients, if you sit in fear of how to really manage your practice, if you sit in fear of implementing the right technology to get the work done, or if you sit in fear of how you are going to make your practice (solo, midsize or large firm) financially successful.

What, you might ask, does that have to do with the Law Practice Management Section? Everything.

Those of you who are already members of the Section know all the benefits that membership brings. There are, however, other lawyers who are not so savvy. What I want you to do is go out and spread the word to those who haven't had your wisdom and aren't LPM members. Tell your colleagues that LPM has books that will help them market themselves (whether it is to clients or internally in their firms). Tell your colleagues that LPM has this great magazine that will help them in all areas and aspects of their practices. Tell your colleagues that LPM has tremendous programs that will help them identify and select the right technology. Tell your colleagues to partner with LPM--your world-class navigator-to gain access to fundamental resources in legal marketing, management, technology and finance. Tell your colleagues that LPM is the place to go to develop as lawyers and be more successful. Be part of the adventure--show your passion for the Section!


Susan G. Boswell ( sboswell@quarles.com), Chair of the ABA Law Practice Management Section, is Managing Partner of the Tucson office of Quarles & Brady Streich Lang LLP.