September 2003  Volume 29, Number 6
ABA Law Pracice Management Magazine, September 2003 Issue

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THE GOOD IDEA ISSUE

COVER STORY
Ready. Aim. Wow!
Do you sometimes feel like your practice management efforts are more scattershot than strategic? Here, in our Annual Good Idea! issue, Law Practice Management aims to help you sharpen some of your strategies so you can hit your target goals with impressive accuracy. Here experts hand out advice on how to get strategic with your marketing to achieve your desired ROI, keep clients loyal to your firm for the long term, measure your firm's daily activities for peak performance, and enroll the energy of the person most likely to help you succeed: your assistant. It's all designed to help you hit the bull's-eye in your law practice!


How to Avoid Random Acts of Marketing
All your marketing activities need to be focused on four central goals if you want the longed-for return on investment.
by Ann Lee Gibson

•  Cover the Bases for a High-Impact Web Strategy
by Deborah McMurray
•  Write a Strategic Marketing Plan by Patrick M. Byers
•  Send a Message Clients Can Use by Clara Boza

Why Satisfied Clients Bolt: Four Keys to Retention
New pressures influence the correlation between client satisfaction and retention. How can you expect to maintain strong client relationships?
by Michael D. Wiley

Your Assistant Is Your Secret Marketing Edge
Lawyers need to give secretaries and legal assistants an active role in business development efforts. Here's how to make them dynamic players.
by Stacy West Clark

Is Your Firm Firing on All Four Cylinders?
A performance measurement system aligns your firm's daily activities with its strategic planning process. The key is learning how to measure critical success factors from four perspectives.
by Steven J. Campbell


Reader Feedback: Letters to the Editor

Front Lines Department

LPM Calendar of Events

Technology in Practice Department

Product Watch

Fresh Out - Susan Saltonstall Duncan on internal marketing opportunities.

Managing - Marcia Pennington Shannon on termination decisions.

Practice Development Clips

YOUR FUTURE: Section News
Annual Meeting, Section CLE, new book releases and more.

Chair's Message

Bookmarks

Rip It! Use Surveys to Make Decisions
Barbara Lews and Dan Otto on developing surveys.

 



Planner
Events and education.

5 Things: Maximize Your Branding
Norm Rubenstein on maximizing branding.

Trends Report: Staff Support: They're Part of the Team
Robert Denny on the support staff appreciation movement.

Reader Meter: Legal Marketers' Desert Island Book List
Rescue your marketing plan with advice from these top 15 recommended marketing books.

Ask Bill
Bill Gibson find the answer to your questions. This issue: To hire an associate or paralegal?

Profitable Practices
What keeps clients up at night?

Product Watch
Storm Evans with the lastest legal technology product news.



Feature:
Catching the E-Billing Wave
Blessing or hassle? E-billing's benefits may not seem immediate -- but they're there.
Phillip M. Perry

Site Watch: Favorite Legal Tech Tools
The TechnoLawyer community has voted for its favorite tools. Here are some of the top-rated software sites.

E-Definitions: From Nuclear Sub to Your Dashboard
Navigating from here to there may soon be a matter of looking at your wristwatch.
by Mark Tamminga

nothing.but.net: Fire Your Web Site, Hire a Weblog
What can you do with a blog? You have to participate to benefit.
by Erik J. Heels



Practice Development
Clips
Videotaped testimonials, electronic access for clients, and the new .pro.
by Larry Bodine

Marketing: Put Ideas into Action
Having trouble implementing marketing ideas? Lessons in the ability -- or inability -- to execute.
by Sally J. Schmidt



Fresh Out:
Nuture Your Networks
Advisce for new lawyers on how to build your contact base.
by Susan Saltonstall Duncan

Managing: Using Law Schools in Your Recruiting Strategy
Here's how you can best use the resources of law school palcement offices, whether you're looking for a new graduate or a more senior lawyer.
by Marcia Pennington Shannon