Proposals That Get You Hired
Busy decision makers appreciate well-organized, succinct new business proposals. Here are five tips that, if followed, can improve your proposals.
- Include a comprehensive executive summary. It may be the only chapter that busy decision makers read.
- Describe your solutions for this client. Respond specifically to this particular client's needs, wants and preferences. Don't focus overly much on your firm's boilerplate qualifications.
- Create an eye-catching package. Reviewers remember most the proposals they read first. Create attractive proposal packaging and a cover that will grab their attention.
- Keep your proposal short. When asked which proposals they read first, corporate counsel almost always answer, "The shortest ones."
- Write in straightforward, easily readable language. Be specific. And be brief-sentences should average 15 to 20 words.
In 5 Things, Ann Lee Gibson, Ph.D. ( firstname.lastname@example.org), principal of Ann Lee Gibson Consulting in Taos, NM, distills practice development advice into easily digestible bites.