Involving associates progressively in your marketing program can nurture a bond of loyalty between associate and firm.
Progressive Levels Of Associate Marketing
Phyllis Weiss Haserot
Want Answers? Check the LawMarketing Discussion ListSavvy answers to your specific questions about marketing may be just minutes away - and free! Check out this listserv.
Weekly Marketing Plan ChecklistRefer to this list at least once a week. Laminate it. Hang it in your office. It will remind you that marketing is an ongoing project.
New Column! Practice Development ClipsRoss Fishman's new column features clips on what's new in law practice marketing, from mugging for your Web site to brand building to trends and predictions.
Editor's Page - John C. Tredennick Jr. on making history.
Technology in Practice Department
Resources & Reviews
Best Practices Profile
The Skillful Lawyer- Five Years of Practical Tips
Buzz!Michael Jimmerson's high-tech briefs.
Technology Update:No Excuses: It's Time to Build Your Firm's Web SiteWeb Sites 101: Those lame excuses for not having a Web site will look even lamer after a visit to FindLaw Office. Then we do a little exploring with our "Field Guide to Web Site Objectives and Opportunities"—everything from brochureware to search engine magnets, e-mail newsletters and Web site supplements. We close with a tutorial on Web hosting services and indexes sites of law office Web sites.
G. Burgess Allison
nothing.but.net:Wear SunscreenMake your home page readable in black-and-white print-outs... remember that marketing is a state of mind... and don't believe everything you read on the internet.
Erik J. Heels
Product WatchThe latest legal technology news in the firstname.lastname@example.org inbox.
Marketing:Make Support Staff Part of Your Marketing TeamClient relationship are more precious and precarious than ever. What is your firm doing to make clients feel "invested in"—and loyal to your firm? And what are you doing to invest in client relationships?
Sally J. Schmidt
Only Human:Making the World Safe for Lawyers to Sell: Lessons From the Great War We all learned together in the early years following the Bates decision. What remains, for those who survived, are some fundamental guidelines for the selling lawyer.
Merrilyn Astin Tarlton
Turn on the EMO: Your Practice Functions Better With Emotional IntelligenceWhen emotions flare in your office, respond intelligently. Result: You not only calm the atmosphere; you inspire those who are involved to do better-quality work.
Phil M. Perry