 Why Lawyers Stay "Engagement" is the key to keeping good lawyers. Provide an exceptional experience and everybody wins. M. Diane Vogt and Lori-Ann Rickard
- How to Satisfy a Herd of Cats
Take a Marketing Approach to Recruiting Most firms would be a stronger magnet for talent if they increased collaboration between their marketing and recruiting efforts. Phyllis Weiss Haserot Saving the Boomers What will happen when the glue that holds your firm together opts for early retirement? Make plans now to keep your baby boomers on board. Ronald M. Martin

Editor's Page - Merrilyn Astin Tarlton on caring for your assets.  Technology in Practice Department Product Watch Marketing Bookmarks First Person On Balance | 
 As I was Saying: Old Trademark Issues Require New Tactics When do old tactics for protecting a client's name become absurd? Wendy R. Leibowitz
E-Filing: Changing the Rules and the Work Flow Courts have opened their doors to e-filing and PDF as the exchange standard. Christy Hubbard Tech Advisor: Bet-the-Firm Backups At some point your hard drive will fail. Will your critical data survive? Ross L. Kodner Site Building: Free and Easy Add Ons Help with marketing to the Great Out There is just a hyperlink away. Sandy Ramlet Research Dig: Law Across the 44th Parallel When your practice takes you across the border, these sites will keep you afloat. Ricki Anne Andersen nothing.but.net: Think Different About Billing From ASPs to credit cards online to third-party payees, here are seven ways to think creatively about clients’ payments. Erik J. Heels E-Definitions: Seditious Whisperings of the Third-Generation Wireless There's a whiff of the inevitable in some of the claims about wireless. A primer. Mark Tamminga Product Watch The latest legal technology news in the lpm-newproducts@abanet.org inbox. Storm Evans

Electronic Billing: What Happens When You Ditch the Paper Invoices? Clients want consistent billing formats and data. The Internet delivers. Robert J. Thomas Why Don't Clients Pay? What You Need to Know to Avoid Collection Headaches An auditor explains why clients don't pay—even when they can. Gerald G. Knapton Weighing Your Benefits: Don't Get Stuck With a Bad HMO Choose wisely—or suffer a host of ills. Here's how to assess an HMO. Phillip M. Perry How Much Does Your 401(k) Plan Really Cost? A few minutes of due diligence can save you thousands of dollars. Gregory Long

Marketing: How to Bring Marketing Strategy to the Art of Billing Clients often greet a lawyer's bill with the same enthusiasm as they do a trip to the dentist. As if that's not bad enough, sometimes a carefully developed client relationship is unnecessarily and even permanently damaged by the way bills are prepared and submitted. This needn't be. If you apply marketing strategy to your billing process, you can actually improve your client relationships as well as your cash flow. Robert W. Denney |