 How to Improve Your Cash Flow Know your weekly cash flow status? The age of your receivables? Vigilance, and small changes, can keep you in the black. Edward J. Poll
Plan to Market The harsh reality is that most marketing plans do nothing more for law firms than lay around gathering dust. Most of these plans are so complicated and elaborate that no one has the time or budget—or interest—to implement them. Still, a well-devised plan can lead to new opportunities for professional fulfillment and increased income. So, what’s the secret to creating a simple, and achievable, marketing plan? Robert N. Kohn and Lawrence M. Kohn Networking When You Think You’re Too Busy Just because you can’t do everything doesn’t mean you can’t do anything. Here are some practical tips for keeping the marketing ball rolling even when you’re busy. Stewart M. Hirsch How to Get Published  Publishing an article that highlights your expertise is a time-honored marketing tool. That’s because it works. The exposure can increase visibility in your specialty or establish you as an expert and help you break into a new market niche. Theda C. Snyder Free Wills on the Web Wouldn’t it be wonderful to have a client so grateful she’d take out a thank-you advertisement? Joy M. White Doing It All: How to Cope What keeps hardworking solo and small firm lawyers from drowning under the weight of a busy workload? How can they maintain the pace, efficiency and responsiveness clients demand without the supports that lawyers in larger firms take for granted? Ellen Blum Barish

Editor's Page - Birth of an Idea.  Technology in Practice Department Product Watch Marketing Practice Development Clips Chair's Message - Focusing on Racial Disparity  Bookmarks Best Practices | | 
 As I was Saying: Plugging In Pro Bono Why can’t we wire up these cases now? Reaching out and making it easier to take pro bono cases. Wendy R. Leibowitz
Practice Advisor: Solo Assist: Banding Up SOLOSEZ, "I need the perfect document!" A tsunami and a lifeline. Bruce L. Dorner New at ABA TECHSHOW™! 2001 What has 70 sessions, 11 educational tracks, Cyber Cafés, software shootouts and 125 exhibitors? It can only be ABA TECHSHOW™ 2001. Site Building: A Blunder-Proof Checklist Unfortunately, lawyer Web sites are not immune to glaring errors and oversights. Sandy Ramlet Research Dig: Federal Dockets on the Net Remember when it took weeks to obtain federal court documents from out-of-state courts? You either contacted a document retrieval service or waited patiently for the court to send the documents once you’d mailed a check to cover copying expenses. Nancy Henry nothing.but.net: Content Syndication Catches On Can your site include third-party content and still deliver a unique experience? Erik J. Heels E-Definitions: Pegging and Scrubbing In a Firestorm The world of cookies, and how to opt-out. Mark Tamminga Web Site Chart Links to Records, Rules and Registries Product Watch The latest legal technology news in the lpm-newproducts@abanet.org inbox. Storm Evans

Marketing: The Secrets of Successful Marketers  When you take on a new legal matter, you research, then plan and ultimately persuade (the client and perhaps a third party, judge or jury). Marketing involves the same process. What are some of the secrets that rainmakers before you have learned? Robert W. Denney Practice Development Clips Good … and cheap. In keeping with this issue’s focus on simple ideas, "Clips" columnist Ross Fishman gives us some of his best basic marketing tips. Best of all, they won’t cost a bundle to implement. Ross Fishman |