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Annual Marketing Issue
COVER STORY

Cultivate Clients: Marketing Without Spending Megabucks
Are your best bets for new business languishing in your own backyard? The key is to cultivate a reputation for caring. Here's how.
Joe Reevy

• Whole Firm Marketing by Theda C. Snyder

Debunking the Top 10 Myths of Law Firm Publicity
Want to get your firm in the news stream? Revisit your thinking about publicity and you may become a good press source.
Richard S. Levick

• Meet the Press by David M. Freedman and Janice E. Purtell

Is Your Firm a Revolving Door for Marketing Directors?
Are your marketing directors slipping away faster than a designated runner off a three-and-two pitch? Can't figure out why? Here are the top 10 things that send marketing directors packing.
Cynthia L. Bowling

• Marketing Professionals (and Their Pay) on the Rise by Sally J. Schmidt
• Rethinking and Expanding the Marketing Director's Role by Elisabeth V. Mehta

Palm Power: Using Personal Technology to Outmaneuver the Competition
PDAs. Handhelds. Palmtops. These gadgets let you be quicker, get more information and impress more clients. Get one now or be left behind.
Larry Bodine

Editor's Page

Technology in Practice Department

Product Watch

Marketing

Practice Development Clips

On Balance

Chair's Message

Bookmarks

Your Section

Best Practices Profile

Buzz
J. Michael Jimmerson's high-tech briefs.

nothing.but.net: Marketing Your Firm's Net Strategy
Make sure your firm invests wisely in the technology and the firm's marketing director will have a wonderful story to tell.
Rick Klau

Palm Power: Using Personal Technology to Outmaneuver the Competition
PDAs. Handhelds. Palmtops. These gadgets let you be quicker, get more information and impress more clients. Get one now or be left behind.
Larry Bodine

Product Watch
The latest legal technology news in the lpm-newproducts@abanet.org inbox.
Storm Evans

Marketing: The Seven Habits of Unsuccessful Marketers
Here are seven key mistakes lawyers make time and time again.
Sally J. Schmidt

Practice Development Clips
Joint adventures, a high society ad campaign, and a beautiful site.
Ross Fishman

Flying Solo in the New Economy: Reinventing Ernie—From Company Man to Entrepreneur
From the business plan, to decisions about office space, equipment and marketing, here's how one lawyer started up his solo practice—and how the Web played a role.
Ernest A. Schaal

• Start Here: A Reading List for Start-Ups by Ernest A. Schaal

On Balance: The Grateful Lawyer
Happy lawyers not only practice with a great attitude, they practice with gratitude.
Steven Keeva