September 2000  Volume 26, Number 6
ABA Law Pracice Management Magazine, September 2000 Issue

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Annual Marketing Issue
COVER STORY

Cultivate Clients: Marketing Without Spending Megabucks

Are your best bets for new business languishing in your own backyard? The key is to cultivate a reputation for caring. Here's how.
Joe Reevy


Debunking the Top 10 Myths of Law Firm Publicity

Want to get your firm in the news stream? Revisit your thinking about publicity and you may become a good press source.
Richard S. Levick

Is Your Firm a Revolving Door for Marketing Directors?

Are your marketing directors slipping away faster than a designated runner off a three-and-two pitch? Can't figure out why? Here are the top 10 things that send marketing directors packing.
Cynthia L. Bowling

Palm Power: Using Personal Technology to Outmaneuver the Competition

PDAs. Handhelds. Palmtops. These gadgets let you be quicker, get more information and impress more clients. Get one now or be left behind.
Larry Bodine

Editor's Page

Technology in Practice Department

Product Watch

Marketing

Practice Development Clips

On Balance

Chair's Message

Bookmarks

Your Section

Best Practices Profile

 
 

Buzz

J. Michael Jimmerson's high-tech briefs.

nothing.but.net:Marketing Your Firm's Net Strategy

Make sure your firm invests wisely in the technology and the firm's marketing director will have a wonderful story to tell.
Rick Klau

Palm Power: Using Personal Technology to Outmaneuver the Competition

PDAs. Handhelds. Palmtops. These gadgets let you be quicker, get more information and impress more clients. Get one now or be left behind.
Larry Bodine

Product Watch

The latest legal technology news in the lpm-newproducts@abanet.org inbox.
Storm Evans

Marketing:The Seven Habits of Unsuccessful Marketers

Here are seven key mistakes lawyers make time and time again.
Sally J. Schmidt

Practice Development Clips

Joint adventures, a high society ad campaign, and a beautiful site.
Ross Fishman


Flying Solo in the New Economy: Reinventing Ernie—From Company Man to Entrepreneur

From the business plan, to decisions about office space, equipment and marketing, here's how one lawyer started up his solo practice—and how the Web played a role.
Ernest A. Schaal
  • Start Here: A Reading List for Start-Ups by Ernest A. Schaal

On Balance:The Grateful Lawyer

Happy lawyers not only practice with a great attitude, they practice with gratitude.
Steven Keeva