Trademark Dilution Developments from the TTAB

Vol. 5 No. 2


Alisa C. Simmons is a trademark attorney at Fitch, Even, Tabin & Flannery LLP in Chicago, Illinois. She can be reached at

What do ROLEX watches, BLACKBERRY smartphones, and MOTOWN musical recordings have in common? Based upon recent decisions of the United States Patent and Trademark Office’s Trademark Trial and Appeal Board (TTAB), these brands are all famous marks under the Trademark Dilution Revision Act. These decisions offer insight into how other brand owners may successfully prove a likelihood of dilution.

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