READY RESOURCES: Ready Resources in Opening a Law Office

Vol. 31 No. 1

Searching for additional resources on opening a law office? Take a look at the ABA publications and CLE packages below, and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at shopaba.org.

The Ethics of Legal Marketing in a Social Media Age (Online Course)

By Charles H. Gardner, Tracy Kepler, William Slease, and Peter J. Winders (ABA Center for Professional Development, Law Practice Division, Solo, Small Firm and General Practice Division, Young Lawyers Division; 2013; CET13TELOLC; $129; ABA member price $109; GPSolo member price $89; credit hours: 1.5; ethics hours: 1.5; also available on CD-ROM and MP3)

This program’s panel provides practical advice about social marketing techniques and how to comply with the duties identified in the Model Rules in the modern and increasingly technology-driven world of practicing law.

How to Capture and Keep Clients: Marketing Strategies for Lawyers

By jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2005; PC 5150403; $79.95; GPSolo member price $64.95)

In this in-depth book, the best and most innovative solo and small firm lawyers give you their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.

The iPad for Lawyers: Incorporating Tablet Computing into Your Practice (Online Course)

By Jim Calloway, Tom Mighell, and David Owen (ABA Forum Committee on the Construction Industry, Section of Intellectual Property Law, Law Practice Division, Solo, Small Firm and General Practice Division, Young Lawyers Division; 2013; CET13TCPOLC; $129; ABA member price $109; GPSolo member price $89; credit hours: 1.5; also available on CD-ROM and MP3)

This online course discusses how to use tablet computers to enhance your practice as well as your day in court, augment litigations and depositions, reduce the volume of documents you need to transport, improve general productivity, and more.

Minding Your Own Business: The Solo and Small Firm Lawyer’s Guide to a Profitable Practice

By Ann M. Guinn (ABA Solo, Small Firm and General Practice Division; 2010; PC 5150441; $125; GPSolo member price $99.95)

Solo and small firm lawyers often get caught in the crossfire of practicing law and managing a business at the same time. This book helps you master the key elements of running a small firm, from finance, to marketing, to anticipating clients’ needs.

The Paperless Office and Digital Workflows (Online Course)

By Dan Pinnington, Catherine Sanders Reach, and Bryan Sims (ABA Center for Professional Development, Commission on Disability Rights, Section of Dispute Resolution, Section of Family Law, Law Practice Division, Law Student Division, Solo, Small Firm and General Practice Division, Young Lawyers Division; 2013; CET13TPOOLC; $50; ABA member price $35; GPSolo member price $25; credit hours: 1.5)

Learn the basics of creating a paperless legal office and the tools required, and discover how gains in effectiveness and efficiencies inherent in a paperless practice will save you time and resources.

Run Your Firm Like a Business: An Operations Guide for the Solo Practitioner and Small Law Firm

By Frank T. Lockwood (ABA Solo, Small Firm and General Practice Division; 2013; PC 5150462; $79.95; GPSolo member price $65.95)

This book shifts the paradigm of avoiding the administrative part of the profession and allows you to plan your business strategy like you plan your case strategy. Revolutionary systems, how to design them, implement them, and stick to them are all outlined in this helpful guide.

Technology Solutions for Today’s Lawyer

By Jeffrey Allen and Ashley Hallene (ABA Solo, Small Firm and General Practice Division; 2013; PC 5150463; $89.95; GPSolo member price $75.95)

This book provides detailed information in basic terms to help navigate the challenges lawyers face in keeping abreast of technology and using it as a strategic tool within their practice.

The Virtual Office, Working Remotely, and Online Collaboration (Online Course)

By Chad E. Burton, Jared Correia, and Dan Pinnington (ABA Center for Professional Development, Solo, Small Firm and General Practice Division, et al.; 2013; PC CET13TVOOLC; $50; ABA member price $35; GPSolo member price $25; credit hours: 1.5)

This program examines the tools necessary to work remotely, the pros and cons, and how to do it well and effectively.

Avoiding Extinction: Reimagining Legal Services for the 21st Century

By Mitchell Kowalski (ABA Book Publishing; 2012; PC 1620492; $89.95; ABA member price $74.95)

This entertaining and instructive book makes the case for how the law firm of the future will succeed, with a laser-like focus on delivering high-quality legal services better, faster, and cheaper.

How to Start and Build a Law Practice, Fifth Edition

By Jay G. Foonberg (ABA Law Practice Division; 2004; PC 5110508; $69.95)

This classic ABA bestseller has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice. It’s packed with over 600 pages of guidance on identifying the right location, finding clients, setting fees, managing your office, maintaining an ethical and responsible practice, maximizing available resources, upholding your standards, and much more.

Personal Branding in One Hour for Lawyers

By Katy Goshtasbi (ABA Law Practice Division; 2013; PC 5110765; $49.95)

To survive and thrive, lawyers must develop their own intentional personal brand to distinguish themselves from the competition. This book explains how attorneys can highlight their unique talents and abilities, manage their perceptions, and achieve greater success as a lawyer in the process.

The Road to Independence: 101 Women’s Journeys to Starting Their Own Law Firms

(ABA Commission on Women in the Profession; 2011; PC 4920046; $39.95; GPSolo member price $35.95)

This book is a collection of 101 letters from women who have taken the courageous and difficult step of creating a law firm of their own, either as a solo or with others.

The 2014 Solo and Small Firm Legal Technology Guide

By Sharon D. Nelson, John W. Simek, and Michael C. Maschke (ABA Law Practice Division; 2014; PC 5110774; $89.95)

This annual guide is the only one of its kind written to help solo and small firm lawyers find the best technology for their dollar.

Women Rainmakers’ Best Marketing Tips, Third Edition

By Theda C. Snyder (ABA Law Practice Division; 2010; PC 5110712; $39.95)

This updated collection of easy-to-read, helpful hints and strategies gives you dynamic, creative, and practical ideas that can work for you and your practice.

GPSolo Division Links

“Become a Marketing Guru in Under Ten Minutes,” GPSolo magazine, October/November 2010: tinyurl.com/cthv8be

“Going Solo,” GPSolo magazine, July/August 2006: tinyurl.com/o7s97bu

“How to Set Up a Law Office,” GPSolo magazine, December 2003: tinyurl.com/peqedf9

“Practicing in a Down Economy,” GPSolo magazine, January/February 2013: tinyurl.com/catva6t

“Rainmaking Revisited,” GPSolo magazine, May/June 2012: tinyurl.com/konyh7s

Resource page for starting and running a law firm: tinyurl.com/clwojlp

“Small Marketing Steps with Big Impact,” GPSolo magazine, April/May 2009: tinyurl.com/brd2sqf

Sponsors page: tinyurl.com/7bzft7p

“Turbocharge Your Office,” GPSolo magazine, December 2011: tinyurl.com/qx733hs

Popular Threads on SoloSez

“Did Your Law School Prepare You to Be a Solo?” tinyurl.com/d7q357c

“Solo Right Out of Law School,” tinyurl.com/comw6ds

“Tricks for Networking with Groups of People You Don’t Know!” tinyurl.com/qbybu4y

“What Should I Specialize In?” tinyurl.com/aa6tjhg

Other Links from the ABA

ABA Law Practice Division: lawpractice.org

ABA Solo and Small Firm Resource Center: ambar.org/soloandsmallfirms

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