How to Capture and Keep Clients: Marketing Strategies for Lawyers

Edited by jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2005; PC 5150403; $79.95; GPSolo member price $64.95)

In this in-depth book, the best and most innovative solo and small firm lawyers give you their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. The book is packed with strategies on how to overcome obstacles and position yourself for lifelong success.

Internet Marketing: an Opportunity to Level the Playing Field (video Download Program)

By Mark Merenda and Allison C. Shields (ABA Center for Professional Development, Solo, Small Firm and General Practice Division, Young Lawyers Division; 2011; PC CET11MPFVID; $129; ABA member price $109; GPSolo member price $89)

This video download program covers how solos and small firms can use websites, blogs, and social media to grab market share from Big Law. Running time: 87 minutes.

The Lawyer’s Guide to Modern Payment Methods: ACH, Credit, Debit and More

By Frederick H. Miller (ABA Solo, Small Firm and General Practice Division; 2007; PC 5150418; $59.95; GPSolo member price $49.95)

Using a detailed, hypothetical transaction, this book introduces you to the complex rules governing modern payment methods and includes research resources, checklists, forms, and agreements.

Minding Your Own Business: the Solo and Small Firm Lawyer’s Guide to a Profitable Practice

By Ann M. Guinn (ABA Solo, Small Firm and General Practice Division; 2010; PC 5150441; $125; GPSolo member price $99.95)

Solo and small firm lawyers often get caught in the crossfire of practicing law and managing a business at the same time. This book helps you learn to master the key elements of running a small firm—from finance, to marketing, to anticipating clients’ needs.

Security and Ethics of Cloud Computing (Online Course)

By John R. McCarron Jr. and Jack Newton (ABA Center for Professional Development, Section of Environment, Energy, and Resources, Solo, Small Firm and General Practice Division; 2011; PC CET11SCCOLC; $129; ABA member price $109; GPSolo member price $89; credit hours: 1.5; also available on CD-ROM and MP3)

Lawyers in particular need to be aware of security- and privacy-related “best practices” prior to entrusting confidential client data to “the cloud.” This panel addresses your concerns. Running time: 88 minutes.

Avoiding Extinction: Reimagining Legal Services for the 21st Century

By Mitchell Kowalski (ABA Book Publishing; 2012; PC 1620492; $89.95; ABA member price $74.95)

This entertaining and instructive book makes the case for how the law firm of the future will succeed, with a laser-like focus on delivering high-quality legal services better, faster, and cheaper.

Cloud Computing for Lawyers

By Nicole Black (ABA Law Practice Management Section; 2012; PC 5110724; $79.95)

This book features a discussion of cloud computing fundamentals, an overview of legal cloud computing products, and step-by-step instructions for implementing cloud computing in your practice—including practical tips for securing your data.

Electronic Discovery for Small Cases: Managing Digital Evidence and ESI

By Bruce Olson and Tom O’Connor (ABA Law Practice Management Section; 2012; PC 5110738; $79.95)

This book offers effective, budget-friendly solutions for collecting, viewing, and analyzing electronic evidence that will benefit any litigator. The authors present an overview of e-discovery techniques and extensive reviews of software products.

Electronic Discovery for the Rest of Us: Bringing Proportionality Back to e-Discovery (MP3 AUdio & Course Materials PDF)

By Sean Gallagher, Helen Marsh, and Craig Shaffer (ABA Center for Professional Development; 2011; PC CET12BPDAUD; $129; GPSolo member price $89; credit hours: 1.5; also available on CD-ROM)

Our expert panel, including a U.S. Magistrate Judge from the District of Colorado, discusses strategies for controlling costs and achieving proportionality in typical employment litigation matters. Running time: 93 minutes.

Flying Solo: A Survival Guide for the Solo and Small Firm Lawyer, Fourth Edition

By K. William Gibson (ABA Law Practice Management Section; 2005; PC 5110527; $99.95)

This comprehensive guide includes practical information gathered from a wide range of contributors, including successful solo practitioners, law firm consultants, state and local bar practice management advisors, and law school professors.

Lawyers, Anger and Anxiety: Dealing with the Stresses of the Legal Profession

By Rebecca Nerison (ABA Book Publishing; 2010; PC 1620441; $59.95; ABA member price $49.95)

This book will help you stay calm, develop healthy coping habits, eschew negative thinking, increase your social support, maintain your physical health, accept what is, and laugh more often.

The Lawyer’s Guide to Increasing Revenue, Second Edition

By Arthur G. Greene (ABA Law Practice Management Section; 2011; PC 5110728; $79.95)

This guide offers practical tips and step-by-step plans for evaluating, tracking, and ultimately enhancing your firm’s revenue stream. The second edition has been significantly updated and expanded to address issues facing law firms in the twenty-first century.

The Lawyer’s Retirement Planning Guide

By Susan A. Berson (ABA Book Publishing; 2009; PC 1620417; $99.95; ABA member price $84.95)

This practical book provides guidance on investing your money to produce sufficient funds for the lifestyle you want to lead. You’ll discover how you can combat inflation, plan for expenses, and protect against overall portfolio risks.

The Modern Rules of Personal Finance for Professionals

By Susan A. Berson (ABA Book Publishing; 2008; PC 1620307; $29.95; ABA member price $27.95)

This indispensable book will help any professional become a better steward of his or her own money, today and into the future.

Winning Alternatives to the Billable Hour, Third Edition

By Mark A. Robertson and James A. Calloway (ABA Law Practice Management Section; 2008; PC 5110660; $99.95)

This acclaimed book provides you with tools to implement and evaluate alternative billing methods, including real case studies of lawyers and firms successfully using alternative billing to deliver value to both the client and the lawyer. Includes CD-ROM.

GPSolo Division Links

“Accept Credit Cards—Get Paid Faster Than a Speeding Bullet,” GPSolo, July/August 2011, tinyurl.com/3m56q6p

“Bumps in the Road,” GPSolo, July/August 2001, tinyurl.com/7q26zwt

“Bumps in the Road II,” GPSolo, October/November 2004, tinyurl.com/6n9jdsm

“Bumps in the Road III,” GPSolo, October/November 2006, tinyurl.com/7uqw7jv

“Bumps in the Road IV,” GPSolo, October/November 2009, tinyurl.com/7352md4

“How to Kill the Billable Hour,” GPSolo, July/August 2010, tinyurl.com/d6zzlvz

“Insurance and Retirement Planning for Solos and Small Firms,” GPSolo, January/February 2011, tinyurl.com/6meh5sz

“Lifeguarding Lawyers: New Solos Need More Than a Mentor,” GPSolo, September/October 2012, tinyurl.com/bph8ocs

Resource page for starting and running a law firm: tinyurl.com/clwojlp

Sponsors page, featuring links to resources on liability insurance, practice management aids, and more: tinyurl.com/7bzft7p

Popular Threads on SoloSez

“Did Your Law School Prepare You to Be a Solo?,” tinyurl.com/d7q357c

“Solo Right Out of Law School,” tinyurl.com/comw6ds

Other Links from the ABA

ABA Commission on Lawyer Assistance Programs: www.americanbar.org/groups/lawyer_assistance.html

ABA Law Practice Management Section: www.lawpractice.org

ABA Solo and Small Firm Resource Center: ambar.org/soloandsmallfirms