Searching for additional resources on the changing face of law practice? Take a look at the ABA publications and CLE packages below, and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at www.ababooks.org.
How to Capture and Keep Clients: Marketing Strategies for Lawyers
Edited by jennifer j. rose (ABA Solo, Small Firm and General Practice Division; 2005; PC 5150403; $79.95; GPSolo member price $64.95)
In this in-depth book, the best and most innovative solo and small firm lawyers give you their secrets, approaches, and strategies to that age-old puzzle of growing your law firm. The book is packed with strategies on how to overcome obstacles and position yourself for lifelong success.
Internet Marketing: An Opportunity to Level the Playing Field (Video Download Program)
By Mark Merenda and Allison C. Shields (ABA Center for Professional Development, Solo, Small Firm and General Practice Division, Young Lawyers Division; 2011; PC CET11MPFVID; $129; ABA member price $109; GPSolo member price $89)
This video download program covers how solos and small firms can use websites, blogs, and social media to grab market share from Big Law. Running time: 87 minutes.
By Ann M. Guinn (ABA Solo, Small Firm and General Practice Division; 2010; PC 5150441; $125; GPSolo member price $99.95)
Solo and small firm lawyers often get caught in the crossfire of practicing law and managing a business at the same time. This book helps you learn to master the key elements of running a small firm—from finance, to marketing, to anticipating clients’ needs.
By Vernã A. Myers (ABA Solo, Small Firm and General Practice Division; 2011; PC 5150448; $49.95; GPSolo member price $42.95)
If you believe that your organization has done everything it can to enhance its diversity, and if you are still frustrated at how little progress you have made, this book is for you. It is an instructive read for all of those who wish to live and work in a multicultural world where everyone has a fair chance to succeed and contribute.
By Michael C. Maschke, Sharon D. Nelson, John W. Simek, and Ross L. Kodner (ABA Law Practice Management Section; 2012; PC 5110730; $89.95)
This annual guide is the only one of its kind written to help solo and small firm lawyers find the best technology for their dollar.
By Mitchell Kowalski (ABA Book Publishing; 2012; PC 1620492; $89.95; ABA member price $74.95)
This entertaining and instructive book makes the case for how the law firm of the future will succeed, with a laser-like focus on delivering high-quality legal services better, faster, and cheaper.
By Nicole Black (ABA Law Practice Management Section; 2012; PC 5110724; $79.95)
This book features a discussion of cloud computing fundamentals, an overview of legal cloud computing products, and step-by-step instructions for implementing cloud computing in your practice—including practical tips for securing your data.
(ABA Commission on Racial and Ethnic Diversity in the Profession, Commission on Women in the Profession; 2009; PC 4920044; $29.95)
This unique, inspirational collection of letters from 44 experienced women attorneys of color to the next generation outlines various road maps for success in the legal profession as a minority woman attorney.
(ABA Tort Trial and Insurance Practice Section; 2011; PC 5190474DVD; $99; ABA member price $79)
This video explores the growing demand for a culture of diversity within corporations and law firms, and it will provide you with the steps required and the obstacles to overcome to create a culturally competent legal team. Running time: 60 minutes.
By Deborah Epstein Henry (ABA Book Publishing; 2010; PC 1620433; $29.95; ABA member price $24.95)
This ground-breaking book will provide you with the foundation, insights, and strategies you need to redesign the legal workplace, realign the interests of lawyers, clients, and legal employers, hone your individual skills as a lawyer, and embrace a more hospitable, productive, and profitable environment.
By Stephanie L. Kimbro (ABA Law Practice Management Section; 2012; PC 5110740; $79.95)
This book—the only one available on the topic—provides lawyers of all types with practical, tested solutions for setting up unbundling practices in their firms. Find everything you need to get started with limited-scope services.
By M. Diane Vogt (ABA Book Publishing; 2009; PC 1620383; $39.95; ABA member price $29.95)
With this book you’ll find the practical advice you need to manage a critical phase of your career, rather than having your career dictate how you live your life. This book is perfect for men or women, new lawyer or seasoned veteran—anyone who looks toward moving back into the field of law.
(ABA Commission on Women in the Profession; 2011; PC 4920046; $39.95; GPSolo member price $35.95)
This book is a collection of 101 letters from women who have taken the courageous and difficult step of creating a law firm of their own, either as a solo or with others.
By Julie Tower-Pierce (ABA Book Publishing; 2008; PC 1620389; $49.95; ABA member price $44.95)
The author challenges the traditional view of the legal profession as “either you’re in or you’re out” and explains how to “stay at home” while keeping your foot in the door of legal practice.
By Stephanie L. Kimbro (ABA Law Practice Management Section; 2010; PC 5110707; $79.95)
This practical guide provides case studies of individual virtual law practices along with client scenarios to show how web-based technology may be used by legal professionals to work with online clients and avoid malpractice risks.
GPSolo Division Links
“The Benefits and Burdens of a Diversified Practice,” GPSolo, January/February 2004
“Diversity,” GPSolo, April/May 2007
Resource page for starting and running a law firm
Sponsors page, featuring links to resources on liability insurance, practice management aids, and more
“The Virtual Law Office: Engineered for Efficiency,” GPSolo, December 2010
“Virtual Law Practice: A Passing Trend or the Wave of the Future?,” GPSolo, June 2009
“Virtual Offices Help Small Firms Play Bigger,” GPSolo, April/May 2009
“Women in Law: Not Just a Women’s Issue,” GPSolo, January/February 2003
Popular Threads on SoloSez
Other Links from the ABA