Searching for additional resources on rainmaking? Take a look at the ABA publications and CLE packages below, and check out the helpful links to website resources hosted by the GPSolo Division and the ABA. To order any of the products listed below, call the ABA Service Center at 800/285-2221 or visit our website at www.ababooks.org.
The Ethics of Advertising: Regulating the New 2.0 Frontier (Online Course)
By Burkey Belser, Kathy J. Bible, Timothy P. Chinaris, and Bruce E. H. Johnson (ABA Center for CLE, The Center for Professional Responsibility, Section of Environment, Energy, and Resources, General Practice, Solo and Small Firm Division, Law Practice Management Section; 2011; PC CET11ERNOLC; $129; ABA member price $109; GPSolo member price $89)
This panel discusses the main issues state bars are concerned with in lawyer advertising, as well as how to avoid violating typical state rules and what types of rules have been (or might be) successfully challenged. Also available in CD and MP3 formats. Running time: 88 minutes; credit hours: 1.50; ethics hours: 1.50.
By jennifer j. rose (ABA General Practice, Solo and Small Firm Division; 2005; PC 5150403; $79.95; GPSolo member price $69.95)
In this in-depth book, the best and most innovative solo and small firm lawyers give you their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Internet Marketing: An Opportunity to Level the Playing Field (Video Download Program)
By Mark Merenda and Allison C. Shields (ABA Center for CLE, General Practice, Solo and Small Firm Division, Young Lawyers Division; 2011; PC CET11MPFVID; $129; ABA member price $109; GPSolo member price $89)This video download program covers how solos and small firms can use websites, blogs, and social media to grab market share from Big Law. Gain business by effectively using Internet marketing in conjunction with offline efforts to get the clients you want. Also available in CD format. Running time: 87 minutes.
By Thomas E. Kane (ABA General Practice, Solo and Small Firm Division; 2004; PC 5150290; $40; GPSolo member price $32.50)
Frequent, effective written communication is vital to the successful practice of law. This book contains numerous communication tools, including business letters, announcement cards, invitations, survey forms, response cards, press releases, and thank-you notes, all available on the included CD-ROM.
By Ann M. Guinn (ABA General Practice, Solo and Small Firm Division; 2010; PC 5150441; $125; GPSolo member price $99.95)
Solo and small firm lawyers often get caught in the crossfire of practicing law and managing a business at the same time. This book helps you learn to master the key elements of running a small firm—from finance, to marketing, to anticipating clients’ needs.
Networking Effectively and Ethically (MP3 Audio Download)
By Roy S. Ginsburg (ABA General Practice, Solo and Small Firm Division; 2009; PC CET09ECDPOD; $129; ABA member price $109; GPSolo member price $89)
Learn about the ethical traps of networking. When does effective networking turn into unethical solicitation? How do you handle referral fees? Running time: 88 minutes; credit hours: 1.50; ethics hours: 1.50.
By Sharon D. Nelson, James A. Calloway, and Ross L. Kodner (ABA Law Practice Management Section; 2009; PC 5110695; $79.95)
This volume will provide you with a wealth of tips, resources, and tools to help you survive in bad times, as well as teach you management, finance, marketing, and technology essentials necessary to succeed.
How to Start and Build a Law Practice, Fifth Edition
By Jay G. Foonberg (ABA Law Practice Management Section; 2004; PC 5110508; $69.95)
This classic ABA bestseller has been used by tens of thousands of lawyers as the comprehensive guide to planning, launching, and growing a successful practice.
By William J. Flannery (ABA Law Practice Management Section; 2007; PC 5110578; $59.95)
William J. Flannery, an ex-IBM executive and J.D., focuses on practical ideas and approaches for business growth and relationship improvement. His approach to winning and retaining long-term, attractive clients is sensible and detailed.
The Lawyer’s Guide to Marketing on the Internet, Third Edition
By Gregory H. Siskind, Deborah McMurray, and Richard P. Klau (ABA Law Practice Management Section; 2007; PC 5110585; $84.95)
From blogging and podcasting to e-mail blasts and search engine optimization, this book will show you everything need to know—in layperson’s terms—to make an immediate impact to your firm’s bottom line.
Marketing Success Stories: Conversations with Leading Lawyers, Second Edition
By Hollis Hatfield Weishar and Joyce K. Smiley (ABA Law Practice Management Section; 2004; PC 5110511; $74.95)
Learn time-tested approaches that have produced results and are worth incorporating into your own long-term marketing strategy. In addition to dozens of first-hand accounts of success stories from practitioners, you’ll find advice from in-house counsel who give candid feedback on how strategic marketing influences their decision to hire a specific firm.
By Lawrence Kohn and Robert Kohn (ABA Law Practice Management Section; 2009; PC 5110696; $79.95)
This guide proves that selling can be done effectively and comfortably, by motivating you to take action and identify strategies and tasks that you are comfortable doing.
Women Rainmakers’ Best Marketing Tips, Third Edition
By Theda C. Snyder (ABA Law Practice Management Section; 2010; PC 5110712; $39.95)
This book contains well over 150 tips you can put to use right away to positively impact your marketing strategy. Learn creative marketing strategies that will build your client base and discover new action plans that fit your personal style and strengthen your rainmaking skills.
By Theda C. Snyder (ABA Section of Litigation; 2011; PC 5310405EBK; $69.95)
This book is a compilation of articles from the ABA Section of Litigation, chosen by young practicing lawyers, that seeks to guide young litigators in their first days, months, and years in the practice of law.
GPSolo Division Links
“Become a Marketing Guru in Under 10 Minutes,” GPSolo magazine, October/November 2010
“Create Your Own Business Networking Group,” GPSolo magazine, October/November 2008
“Electronic Rainmaking,” GPSolo magazine, December 2007
“Generate Business with Twitter, LinkedIn, and Facebook,” GPSolo magazine, June 2011
“Getting the Most Out of Networking,” GPSolo magazine, October/November 2009
“Introductions: A Powerful Marketing Tool,” GPSolo magazine, January/February 2009
“Law Firm Marketing 2.0: Internet Marketing for Rainmakers,” GPSolo magazine, December 2009
“Marketing: Going Deeper,” GPSolo magazine, October/November 2003
“Quick Tips for Effective Social Networking,” GPSolo magazine, June 2011
“Rainmaking,” GPSolo magazine, July/August 2003
Resource page for starting and running a law firm
“Small Marketing Steps with Big Impact,” GPSolo magazine, April/May 2009
Sponsors page, featuring links to resources on liability insurance, practice management aids, and more
“Technology and Ethics: Online Marketing and Networking,” GPSolo magazine, October/November 2010
Popular Threads on SoloSez
Other Links from the ABA
“Geronimo!—Or How I Became a Sole Practitioner,” Litigation, Fall 2009