May/June 2012: Rainmaking Revisited
Cover Story
Rainmaking for the New and Newly SoloTake advantage of these lessons, learned by the author through years of experience, to shave a few months (and a lot of stress) off your own learning curve.
features
The Five Essential Rainmaking Tips
What are the tried and tested strategies that bring in clients?
Build a Website That Attracts Clients
In the twenty-first century, your website is the key to bringing clients to your door. Learn how to put out the welcome mat.
Time for a Rainmaking Coach?
An outside consultant can help you craft a business plan that reflects your values and aspirations, and then implement that plan in a systematic manner.
Hidden Assets: Mining Your Client List for New Business
Current clients are your best source of new revenue. Marketing to them will yield a favorable return on your business development time.
How I Learned to Network with Other Attorneys
When the author opened his own solo practice, he introduced himself to the local legal community—and the referrals followed.
Want More Clients? Get Niche Picky
Establish yourself as an expert in the areas that produce your best clients.
Landing the Big Fish: Small Firms Representing Big Companies
What must a small firm do to be considered for work from larger clients?
The Secret Skill of Relationship Marketing
Start marketing your greatest asset: your ability to develop and maintain the attorney-client relationship.
Five Steps to Protect Your Online Reputation
Ensure that your online reputation positions you in the best light possible.
Get Found! Search Engine Optimization Demystified
Search engine optimization is based on a simple principle: Give people what they are searching for.
Social Media 101
The author provides an overview of Facebook, Twitter, and LinkedIn and reveals how you can use them in your practice.
BEST OF ABA SECTIONS
PRACTICE MANAGEMENT: Law Firm Marketing: What’s the ROI?
Can you track and quantify the dollars earmarked for law firm marketing?
DISPUTE RESOLUTION: Neuroscience and Negotiation
The study of the brain offers intriguing suggestions for dispute resolution professionals.
TORT TRIAL AND INSURANCE PRACTICE: Independent Contractor or Employee?
The issue of classifying workers as employees or independent contractors has become extremely complex.
INTELLECTUAL PROPERTY LAW: Internet-Related Trademark Infringement
Is it a violation to use another’s trademark in a purchased keyword?
COLUMNS
GP MENTOR: Rainmaker, Know Thyself
Your best bet for rainmaking is to focus on your strengths.
BEING SOLO: Trello Manages Your Client Matters—for Free
Find all the features you need to manage your clients' work in a simple—and free—online product.
ROAD WARRIOR: Does Every Cloud Have a Silver Lining—for Marketers?
Limit the exposure of your confidential data when using apps on your mobile devices.
TECHNO ETHICS: Anti-Social Networking
The advent of social media has made it all too easy to form unintended attorney-client relationships.
READY RESOURCES: Ready Resources on Rainmaking
Check out these ABA books, CLE programs, and web resources on rainmaking.
THE CHAIR’S CORNER: Rainmaking: Beyond Survival to Growth
Learn to attract clients you actually want to represent.
GENERAL PRACTICE, SOLO AND SMALL FIRM DIVISION NEWS
Check out the Division’s CLE program lineup for the 2012 ABA Annual Meeting.
