Franchising in Africa: Opportunities and Challenges

Vol. 17 No. 2

By

Dentons

Africa presents some of the most dynamic markets in the world for franchising. Within the next five years, seven of the 10 fastest growing economies of the world will be in Africa. Foreign direct investment into Africa in 2015 is estimated to reach US$54 billion. Some 200 to 300 international brands are reported to be active in Africa, in addition to a thriving market for indigenous franchise systems ranging from fast food, retail, and hospitality brands to micro franchises, which use single-person franchise units with seed capital to support key infrastructure needs such as mobile phone sales, farming, and doctors or nurses on bikes.

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