Becoming certified as a specialist in family law is a great marketing tool to distinguish yourself from other attorneys who practice family law as a sideline. Certified lawyers often receive referrals of more complex cases and more sophisticated clients. Many state bars print lists of newly board-certified lawyers in their monthly publications, which are distributed to lawyers statewide. This is free advertising that reaches a wide audience. Many state and local bar associations list board-certified lawyers by specialty on their Web pages. In addition, in many states a board certified lawyer may advertise that he or she is designated and recognized as an expert; in some states, lawyers with specializations are allowed to use the board certi?ed logo on business cards and stationery.

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