![]() | Volume 29, No. 4—Fall 2006 |
Grow Your "A" List
by Cheryl Lynn Hepfer
Your Happy Marriage with a PR Firm
by Charles M. Lombardo
Bright Ideas for Drumming Up Clients 24/7
by David C. Sarnacki
Does Advertising Add Up? (Three firms share their advertising philosophies, strategies, goals and results)
... The Web Is Our Focus
by Heidi Culbertson
... Print Media Reinforces Our Reputation
by David H. Kelsey
... Niche Marketing Accentuates Our Exclusivity
by Donald C. Schiller and Anita M. Ventrelli
The Write Way
by H. Joseph Gitlin
Cross-Marketing
by Laura C. Belleau
Why Specialize?
by Twila B. Larkin
Building Your Web Site without Going Bonkers
by Robert J. Ambrogi
The Top 10 Mistakes Law Firms Make on Their Websites
by Katherine Fernie
The Exit Interview
by Mark A. Chinn
* Postdivorce Exit Interview Checklist
The articles in this issue are ready-made for use as CLE program materials for your state, local, or in-house continuing legal education programs. Topics include rainmaking, advertising, cross-marketing, referrals.
We will hold your hand through the permissions process, provide issues at a huge discount, and make contacting the author(s) easy. E-mail eiseld@sbcglobal.net for more information or to make your Family Advocate CLE request today.
To order a reprint of this issue, call the ABA Service Center at 800-285-2221 and ask for PC 51311002902. You can also purchase a copy in the ABA Web Store.
