Marketing a law practice is a chicken-and-egg question. What comes first, selling one's self to clients or developing something worthy of sale? Attracting many clients only to disappoint them is the worst kind of marketing. Since its founding in 1981, Schiller, DuCanto and Fleck has grown to become the nation's largest firm whose practice concentrates exclusively in matrimonial law. In 25 years, the firm has expanded from seven to 37 lawyers. Growth has been slow and steady, resulting from the reputation of the firm rather than any one individual—a unique approach for matrimonial firms.