The strategic marketing plan of the Harris Law Firm of Denver, Colorado, is designed to bring new clients to this family law firm of nine lawyers and 16 support staff. Advertising campaigns are created to enhance our professional image and to increase our name recognition within the community. Each message is crafted to be memorable, persuasive, and to motivate our target market to contact us. Our ultimate objective is to generate the maximum amount of legal work for the firm at the lowest promotional cost and to produce results that are measurable and that generate a positive return on investment. In the end, however, the success of our marketing mix and advertising philosophy is rooted in our mastery of all aspects of Colorado family law.