Family Advocate Vol. 29, No. 2: Article: Your Happy Marriage with a PR Firm (Fall 2006)
But why spend money to engage a PR firm? The answer is that an outside communications expert can offer a unique vantage point, assess situations differently, and act in a more objective way. Lawyers and law firms often assume the world understands their issues, language, and perspective the way they do. Skilled PR professionals approach a project with an eye on the bottom line-creating communication that will have an impact on external audiences.
