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 | The authors of this issue of Family Advocate provide tips and strategies you can use to distinguish yourself from other lawyers. Ethical pitfalls and violations are also discussed. To read articles, click on the links below. Want to use this issue for your CLE programming? (More info) |
Practice Fundamentals: "Exceptional" Is the Best Brand
Distinguish yourself with excellence, attention to detail, and efficient client services
by Steven Peskind
Find the Magical Mix for Your Digital Marketing Plan
Grounded by your goals, make choices that showcase your strengths and incorporate traditional and online exposure
by Micah Buchdahl
--related tips: "Preparing Your Podcast" by Carl W. Gilmore
Measure Your Marketing
Know how you're doing with what you're doing
by Ronald W. Nelson
Inside Job: Turning Good Clients into Great Referral Sources
A simple, three-step habit can propel the growth of your family law practice and elevate the quality of your client base
by Norm Hulcher
Common Ethical Pitfalls of Digital Marketing
What to know before taking the plunge into LinkedIn, Facebook, Twitter, and lawyer referral websites
by Sharon D. Nelson & John W. Simek
--includes "Read the ABA Rules"
Digital Marketing Is Key to Practice Growth
Making sense of SEO, PPC, DIY, DID, and social networking
by Robert McClurg
Branding Through Your Blog
Helping new clients find you online
by Jeanne M. Hannah
--includes "Sample Blog Disclaimer"
Have You Googled Your Name Lately?
by Martha Chan
A Picture—and a Publication—Are Worth 1,000 Words
by Bob Guyot
The articles in this issue are ready-made for use as CLE program materials for your state, local, or in-house continuing legal education programs.
We will hold your hand through the permissions process, provide issues at a huge discount, and make contacting the author(s) easy. E-mail eiseldeb@gmail.com for more information or to make your Family Advocate CLE request today.
Editorial Policy
Family Advocate, published by the American Bar Association Section of Family Law, offers practical, practice-oriented articles for family lawyers, their clients, and other professionals involved in divorce, child custody, adoption, and other family-related issues. The articles in Family Advocate do not express the official policy of the ABA or the Section of Family Law. They represent the views of thoughtful members of the bench and bar who are interested in effective advocacy and the American family.
