November-December 2012

One big happy family?: The relationship between bar associations and their sections

Features

One big happy family?: The relationship between bar associations and their sections

When it comes to attracting and retaining members, producing CLE programs, and generating revenue, sections can be real powerhouses. But maintaining the relationship between sections and the “big bar” can take a lot of effort—not to mention, tact. Here’s how some bars are helping new sections grow, bringing others more into the fold, and making sure that what’s good for the sections is good for the rest of the bar family, too.

In the midst of a website redesign? About to start one? Learn from some of your bar association colleagues who discussed their recent projects at the National Association of Bar Executives Communications Section Workshop.

What good is even the best website if nobody visits—or if a lot of people visit, but nobody joins or buys anything? At the NABE Communications Section Workshop, search engine optimization expert Natalie Henley shared how to use SEO and other techniques to better reach your “customer”—and Google.

Say you want some media coverage for a bar event or a leader’s accomplishment—or you don’t want coverage of something controversial, but the media calls you anyway. In either case, it might help to know how reporters and editors think, and what it is they need from you. At the NABE Communications Section Workshop, a panel of journalists shared some do’s and don’ts.

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