November-December 2012
Features
One big happy family?: The relationship between bar associations and their sectionsWhen it comes to attracting and retaining members, producing CLE programs, and generating revenue, sections can be real powerhouses. But maintaining the relationship between sections and the “big bar” can take a lot of effort—not to mention, tact. Here’s how some bars are helping new sections grow, bringing others more into the fold, and making sure that what’s good for the sections is good for the rest of the bar family, too.
Sections and social media: What is the bar association’s role?
Every so often, a section might stray over a boundary that has been set for it by leaders of the association. In the old days, those often inadvertent missteps were easy to address privately. But in the era of Facebook, Twitter, and the like, many bars fear that these potential problems can now be all too public. When a section wants its own Facebook page or Twitter account, what should the bar say—and how hands-on should it be?
Bar Technology
Website redesign: A never-ending, but essential process
In the midst of a website redesign? About to start one? Learn from some of your bar association colleagues who discussed their recent projects at the National Association of Bar Executives Communications Section Workshop.
SEO, keywords, and good, old-fashioned marketing: Expert strategies for Web success
What good is even the best website if nobody visits—or if a lot of people visit, but nobody joins or buys anything? At the NABE Communications Section Workshop, search engine optimization expert Natalie Henley shared how to use SEO and other techniques to better reach your “customer”—and Google.
Bar Communications
Have a story to pitch? Boost your odds with better media relations
Say you want some media coverage for a bar event or a leader’s accomplishment—or you don’t want coverage of something controversial, but the media calls you anyway. In either case, it might help to know how reporters and editors think, and what it is they need from you. At the NABE Communications Section Workshop, a panel of journalists shared some do’s and don’ts.
