Volume 3, Number 3 • August 2005

 

Law Firm Brand Identity Isn’t All Form and No Substance
Once you develop a brand, the next question is where to use it. The simple answer is, everywhere. At a minimum, this list should include:

  • Business cards
  • Rate or service information cards
  • Letterhead
  • Invoices and statements
  • Note cards
  • Packaging, including envelopes, mailing labels, and even stamps
  • Website, including the URL
  • Signage, including building lobby and office reception signage
  • PowerPoint presentations
  • Deliverables, including firm brochures and client information sheets
  • Corporate gifts
  • Advertising, including Yellow Pages ads

From the e-book How to Build a Law Firm Brand.
General Practice, Solo and Small Firm Division
By Corinne Cooper 

 

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