Personal BrandingFEATURESBy Katy GoshtasbiNow more than ever, it is critical that you understand that you have a personal brand and that it impacts your performance as a lawyer. So read on to see if you have a personal brand that works for you. By Lilly GhahremaniEffective networking can make your personal brand and increase your legal career success. Learn what to do and what not to do. By Bill FerreiraEven the best online presence and contacts won't help you get business if you don't have the basic interpersonal skills and techniques to connect with others. Here are some tips to make sure you are connecting well with others. By Hass SadeghiInfusing mediation, and undertones of Alternative Dispute Resolution ("ADR"), can customize your professional image and brand, thereby creating a unique marketing presence. By Jonathan R. FitzgarraldYour personal brand must be aligned with that of your firm's to ensure your success as an attorney at that firm. Read on to find out if you and your firm's brand are complimentary. MANAGEMENTBy Ed PollThere are broad areas of collaboration by which both law firms and their corporate clients can benefit. However, both sides must first overcome the temptation to only point out their differences. marketingBy Eric DeweyThis is part one of a two part series describing a fundamental flaw in law firm sales initiatives today. This flaw centers on the fact that most sales techniques adopted by law firms today borrow heavily from product sales techniques and have proven ineffective and inefficient in the complex legal sales environment. technologyBy Bruce A. OlsonFrom ABA TECHSHOW 2011 Love it or hate it, e-Discovery is showing up in smaller cases, adding cost and complexity to litigation. Every litigator now must be competent to identify, process, and produce electronically stored information (ESI). Knowing the requirements and basic techniques of e-Discovery could mean the difference between winning your client's case and facing a malpractice action for botched e-Discovery! This article covers practical and productive e-Discovery strategies at a scale and cost that let you meet your digital duties in every matter in your firm. By Jennifer Parker and Monica UlzheimerSutherland's journey to develop customized technology for Legal Project Management (LPM) was successful because of a partnership between our attorneys, our business development and practice management team, and our technology team. This article reviews all the steps we took along the way, from considering available off-the-shelf products to customizing a platform in-house with our own developers. career pathsInterview by Wendy L. WernerDavid Capes is a criminal and civil tax attorney in St. Louis, Missouri. His is the first interview in a series of profiles about lawyers and their career paths developed by the LPM Career Paths Task Force that will be featured in Law Practice Today. MEET THE WOMEN RAINMAKERS!Interview by Afi Johnson-Parris Anne Whitaker is Vice President of the Atlanta office of Counsel On Call where she is responsible for business development, and is also an executive and career development coach for lawyers. | 
