Volume 20, Number 5 July/August 2003
Looking for additional resources? Take a look at these ABA publications. Prices may vary depending on section membership. For additional information or to order these books, call the ABA Service Center at 800/285-2221 or visit our website at www.ababooks.org.
Attorney and Law Firm Guide to the Business of Law, 2d ed.
By Edward Poll (ABA General Practice, Solo & Small Firm Division; 2002; PC 5150286; $119.95; GP member price $99.95)
This classic guide simplifies the often-complex process of operating a law practice. The second edition addresses such issues as marketing, personnel issues, technology, timemanagement, clients' trust accounting, opening a new office, and changing from one practice to another.
Women Rainmakers' Best Marketing Tips, 2d ed.
By Theda C. Snyder (ABA Law Practice Management Section; 2003; PC 5110492; $27.95)
This small book will have a big impact on expanding anyone's current practice. It covers topics of interest to all lawyers, such as advertising and electronic marketing, but also discusses issues of special concern to women lawyers, such as the pros and cons of entertaining at home.
Letters for Lawyers: Essential Communications for Clients, Prospects, and Others
By Thomas E. Kane and Tammy A. Linn (ABA General Practice, Solo & Small Firm Division; 1996; PC 5150244; $64.95; GP member price $54.95)
This guide helps you ease the task of communicating with your clients, prospective clients, colleagues, media, and employees by means of effective written communications. Contains numerous ready-to-use forms that allow you to project a polished, professional image.
From Metropolis to Mayberry . . . A Lawyer's Guide to Small Town Law Practice
By Philip C. Williams (ABA General Practice, Solo & Small Firm Division; 1996; PC 5150246; $49.95; GP member price $39.95)
This guide will help you answer many of your questions about making the big move by comparing the salient differences between the typical urban law practice and one located in a small town.
Lawyer's Guide to Marketing on the Internet, 2d ed.
By Gregory H. Siskind, Deborah McMurray, and Richard P. Klau (ABA Law Practice Management Section; 2002; PC 5110484; $79.95)
This revised edition provides countless Internet marketing possibilities and helps identify online strategies that are the best fit for you and your firm's target audience.