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CHICAGO, June 18, 2014 — Persuasion is a deliberate effort to change a person’s attitude, and the ability to effectively persuade a decision maker is paramount to a lawyer’s success. Skillful persuasion has many aspects, including the speaker’s credibility and likability, understanding the audience, and how the message is framed and explained.
“The Science of Persuasion: A Litigator's Guide to Juror Decision-Making, Second Edition" is a thorough handbook exploring the way jurors make decisions, and how that knowledge can be used effectively on a case-by-case basis. The author walks the reader through every stage of a trial and offers comprehensive information on what jurors are thinking when, and how to influence them in the most powerful way.
“The Science of Persuasion” is an essential read for law students, as well as a helpful guide for experienced litigators and anyone who seeks to understand and yield professional persuasive tactics. It includes an extensive sample of voir dire questions, opening and closing statements, and fact patterns.
Author Brad Bradshaw is president of Bradshaw Litigation Consulting, LLC, of Austin, Texas. He received his doctorate in experimental psychology from the University of Kentucky, where his research included persuasion, juror decision-making, pretrial publicity and courtroom demeanor. A widely published author on various aspects of juror decision-making, Bradshaw is a frequent lecturer who has presented at both national and international conferences, and is a regular columnist for LCA Commentary, an online journal sponsored by the Litigation Counsel of America.
Title “The Science of Persuasion: A Litigator's Guide to Juror Decision-Making, Second Edition”
Publisher: ABA Publishing
Pages: 343 pages
Product Code: 1620612
Size: 6 x 9
Orders: Order the book at ShopABA.org or call 800-285-2221.
Editor’s note: Author interviews and review copies are available by sending an email to Neal Cox at email@example.com. If you publish a review of this book, please send tear sheets or a copy for our files to Neal Cox, c/o ABA Publishing, 321 N. Clark St., Chicago, IL 60654.
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