Among the findings:
- After explosive growth in the 1980s, membership market share and retention rates have remained relatively stable since 2007.
- Members want their bars to facilitate networking opportunities and promote the reputation of the profession.
- “One size fits all” no longer applies as bar members now want customized communications and services.
- Bars are including more incentives — such as free or reduced continuing legal education programs, legal research services and social/networking events — in membership dues and fees.
- Attracting younger members is a challenge for all associations.
To download a copy of “State and Local Bar Membership Insights and Trends,” visit the division’s Membership Resource Page or go to:
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