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ABA meeting to provide practical marketing, business development solutions

ABA meeting to provide practical marketing, business development solutions

By Irma Romero

CHICAGO, April 1, 2014 — A fresh approach to marketing is imperative for law firms and lawyers to thrive in an increasingly competitive market. The American Bar Association Law Practice Division’s fourth biannual Law Firm Marketing Strategies Conference will feature sessions with leading marketing experts speaking on the latest strategies, ethics opinions and business development solutions. 

What:  Law Firm Marketing Strategies Conference: “Gateway to the
            Future: Marketing and Business Development Strategies for 
            the New Legal World”
            Sponsored by the ABA Law Practice Division    

When:  May 1-2           

Where: Chase Park Plaza
             212 N. Kingshighway Blvd.
             St. Louis, MO 63108-1266 

Program highlights include: 

“Gateway to the Future: Global Insights Into Today’s Legal Marketplace” — Gerry Riskin, founder of the global legal consultancy Edge International, will provide the latest information demonstrating how parts of the world and even regions of the U.S. have been buffeted by, and buffered from, changes brought by globalization, technology and economic circumstances. 
Thursday, May 1, noon – 1:30 p.m. 

“How to Work a Room: Using Social Skills to Generate New Business” — Author and speaker Susan RoAne will share tips for an effective self-introduction, some gracious exits, the best way to remember names and overall ways to improve communication and socializing skills.
Thursday, May 1, 9:15 – 10:30 a.m.   

“The Value of Storytelling and Making Your Message Unique” — Emmy-nominated and Associated Press award-winning journalist Corey Saban will share why storytelling is so important and how firms can create and market their own unique messages.
Friday, May 2, noon – 1:30 p.m. 

A complete agenda can be found online. 

This event is free to members of the press. For media credentialing, please contact Ali Cybulski at Alisha.Cybulski@americanbar.org. 

With nearly 400,000 members, the American Bar Association is one of the largest voluntary professional membership organizations in the world. As the national voice of the legal profession, the ABA works to improve the administration of justice, promotes programs that assist lawyers and judges in their work, accredits law schools, provides continuing legal education, and works to build public understanding around the world of the importance of the rule of law. View our privacy statement online. Follow the latest ABA news at www.ambar.org/news and on Twitter @ABANews.

 

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